Smush – Optimize, Compress and Lazy Load Images

Descrição

The #1 Image Optimization Plugin for WordPress

Smush is the leading image optimization plugin – optimize, resize, and compress images, as well as converting images to WebP format for faster loading web pages.

Brought to you by the WPMU DEV team – founded in 2007 and trusted by web professionals from freelancer to agency worldwide ever since.

Whether you spell it ‘optimise’ or ‘optimize’ – with Smush’s image optimizer you can compress images and serve images in next-gen formats (convert to WebP), all without introducing a visible drop in quality.

Award-Winning Image Optimizer

Smush has been benchmarked and tested number one for speed and quality. Beyond that, it’s also the award-winning, back-to-back proven crowd-favorite WordPress image optimizer trusted by over 1M+ worldwide to:

• Optimize images
• Compress images
• Lazy load images
• Resize images
• Convert to WebP
• And more…

Why Use Smush To Optimize Images (The Smush Difference)

Smush was built from the ground up to make it easy for WordPress users to optimize images, activate lazy loading, compress media files, and more – whether they’re just getting started, or a seasoned pro who’s developed thousands of websites.

Improve website performance (along with Google PageSpeed Insights scores) with compressed and optimized images and lazy loading – all while actually delivering a better user experience because the rollout of Core Web Vitals has proven one thing: performance is about far more than just scoring well on performance testing tools. Visitor experience matters.

Discover the features that set Smush apart from other image optimization plugins:

• Lossless compression (Basic Smush) – Strip unused data and compress images without affecting image quality.
• Lossy compression (Super Smush) – Optimize images up to 2x more than lossless compression with our cutting-edge, multi-pass lossy image compression.
• Ultra Smush (Pro Only) – Take performance to the next level with 5x image compressing power! Your images are as light, fast, and high quality as possible.
• Built-In Lazy Loading – Lazy load images to defer loading of offscreen images with the flip of a switch.
• Convert to WebP (Pro Only) – Convert and automatically serve images in the next-gen WebP format.
• Bulk Smush – Bulk optimize and compress images with one click.
• Background Optimization (Pro Only) – Smush’s powerful image optimization features will continue to run in the background even when the plugin is closed.
• Resize Images – Set a max width and height, and large images will scale down as they are being optimized.
• Incorrect Image Size Detection – Quickly locate images that are slowing down your site.
• Directory Smush – Optimize images even if they aren’t in the default WordPress media library.
• Automated Optimization – Asynchronously auto-smush your attachments for super fast compression on upload.
• No Monthly Limits – Optimize all of your images (up to 5 MB in size) free forever (no daily, monthly, or annual limits).
• Gutenberg Block Integration – View image compression information directly in image blocks.
• Multisite Compatible – Flexible global and subsite settings for multisite installations.
• Optimize All Media Files, Not Just Images – Smush supports optimization for PNG, JPEG, and GIF files.
• No Performance Impact On Your Server – Image optimization is not run on your website’s server to prevent wasting server resources (that you pay for) and is instead run using the fast, reliable WPMU DEV Smush API.
• Configs – Set your preferred Smush settings, save them as a config, and instantly upload to any other site.
• E muito, muito, mais!

Learn More With These Hands-On Image Optimization & Performance Tutorials

• How To Convert Images to WebP In WordPress
• The Ultimate Guide to Image Optimization for WordPress
• How To Resize and Compress Multiple Images (In Bulk)
• How To Ace Google PageSpeed’s Image Recommendations with Smush

Convert WebP – Serve Images In Next-Gen Formats

With Smush, you can take advantage of next-gen image formats by converting all of your images to WebP. WebP is a file format that enables superior image compression and quality retention. All major performance testing solutions, including Google PageSpeed Insights, assess your site’s ability to serve images in these next-gen formats due to the significant impact on visitor experience.

WebP lossless images are 26% smaller in size compared to PNGs. WebP lossy images are 25-34% smaller than comparable JPG images. More information can be found in this Google developers article.

The best part: Smush’s Convert WebP feature makes this incredibly easy to set up with the ability to host all images locally (not requiring the use of a CDN). Our Convert WebP feature includes automatically replacing PNG, JPEG, and GIF images on your website’s frontend to serve WebP images – with the necessary fallbacks for browsers that don’t support WebP yet.

Learn more: How To Convert Images to WebP In WordPress

Note: Yes, Smush supports WebP conversion for all image formats – GIF to WebP, JPEG to WebP, and – of course – PNG to WebP.

With the best image optimization plugin for WordPress – you can finally stop worrying about the performance impact of using the images you want on your website.

Compress Images While Preserving Image Quality

Image compression plugins don’t have to destroy images with a visible, 30% loss in quality. Smush strips hidden information from your images (that can often be bulky), and reduces image file sizes without introducing a visible impact on appearance.

Smush meticulously scans every image you upload – or have already added to your site – cuts all the unnecessary data, and scales it for you before adding it to your media library. And it can serve images in the WebP format.

Compress Images While You Sleep With Background Image Optimization

Have a large number of images to compress? Smush’s powerful optimization features will continue to work their magic in the background, even when you’ve closed the plugin completely. You’ll receive an email when image optimization has been completed – with a full report.

Compress Any Image in Any Directory

As well as smushing your media uploads, you may want to compress the images stored in other folders. Smush now lets you compress any image in any directory – so that you can optimize all the images on your site – including NextGEN images, images stored on Amazon S3 using WP Offload Media and images in EVERY WordPress plugin and theme package!

Compatible with Your Favorite Themes, Page Builders, and Media Library Plugins

No matter what theme or plugins you use to manage your WordPress media library, Smush has you covered. Check out just a few of the popular products Smush is working with to help make your site faster and more efficient:

• WP All Import
• WP Offload S3
• WP Media Folder
• WP Retina 2x
• NextGen Gallery
• WPML
• Envira Gallery
• Avada Fusion Builder
• And many, many more!

Incorrect Image Size Detection

Smush includes a wrong-size image finder. Activate this feature, and your images will be highlighted with smart tips to let you easily resize your images. Quickly locate the images that are keeping you from getting that perfect 100 on your Google PageSpeed test.

Defer Offscreen Images (Lazy Load)

Smush includes built-in lazy loading. If your page has a bunch of images below the fold, lazy loading will drastically speed up your page by serving only the images being viewed, and delaying others further down the page.

Save time with Smush Configs

Configs allow you to save your preferred Smush configuration settings and apply them to your other sites in a few clicks. You can create unlimited configs.

Here’s What Our Users Are Saying

★★★★★

★★★★★
“Eu não tinha ideia que o tempo de carregamento da minhas páginas estava sendo arrastado pelas imagens. O plugin reduziu quase pela metade o tempo de carregamento” – karlcw

★★★★★

“I optimise my photos in Photoshop, but Smush makes it so easy – it does it automatically. I can just sit back and enjoy the speed.” – helen432

★★★★★

★★★★★
“Smush ajudou a reduzir o tamanho total dos arquivos no meu site e aumentou a velocidade de navegação. Muito bem, galera!” – pdci

★★★★★

“É muito discreto e não me incomoda com uma chave de API ou outras etapas adicionais de instalação. O painel principal do plug-in me fornece uma boa visão. No geral, ele realmente se encaixa nas minhas necessidades e eu estarei disposto a atualizar para o profissional se minhas necessidades mudarem. Eu o recomendo a clientes / amigos sem hesitar. Mantem!” – tarkan_

E Multisite?

Smush can be used to optimize all images across your entire network! Use global settings, or configure each site individually.

Smush is super easy to use – no confusing image compression software settings. Smush lets you optimize all images in your library either one at a time, or all together. Plus, configure auto-smush to asynchronously scale and compress some or all of your images as they are being uploaded – it’s incredibly fast.

The faster your site loads, the more Google, Bing, Yahoo, and other search engines will like it. Your site will load faster and rank higher.

Plugin(s) Recomendados

• Hummingbird – Otimizador de velocidade da página
• SmartCrawl – Otimizador de SEO
• Forminator – Construtor de Formulários, Pesquisas e Questionários
• Defender – Segurança, Monitoramento, e Proteção contra Hack
• Hustle – Pop-ups, Slide-ins and Email Opt-ins
• Beehive – Painéis personalizáveis ​​do Google Analytics

Smush can take care of all your image compression needs… all for free!

However, if you’d like fast CDN image delivery, WebP conversion, automatic image resizing, the ability to optimize (or optimise) images up to 32MB, bulk smush optimization for all your images in just one-click, auto-convert PNG to JPEG, the ability to make a copy of your full-sized images (to restore them at any point), you can always take the next step with WP Smush Pro. And get even more with her whole team of WordPress optimization hero friends (security, SEO, performance, support, and maintenance automation) – trusted by thousands of agencies and freelancers offering site maintenance services.

Privacidade

Smush não interagir com os usuários finais do seu site. A única opção de entrada do Smush é a assinatura de um boletim informativo apenas para administradores de sites.

Smush uses a third-party email service (Mailchimp) to send informational emails (opt-in) to the site administrator. The administrator’s email address is sent to Mailchimp and a cookie is set by the service. Only administrator information is collected by Mailchimp.

Smush envia imagens para os servidores da WPMU DEV para para otimizá-las para web. Isso inclue a transferência de dados EXIF. Os dados EXIF serão destruidos ou retornados. Não serão armazenados nos servidores da WPMU DEV.

Quem somos

WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here:
https://wpmudev.com/

Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource:
WPMU DEV Blog

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Contato e créditos

Originalmente escrito por Alex Dunae em Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.