Yoast SEO

Descrição

Yoast SEO: O plugin Nº 1 em SEO para WordPress

Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines.

Yoast’s mission is SEO for Everyone. Our plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.

Yoast SEO Free contains everything that you need to manage your SEO, and the Yoast SEO Premium plugin and its extensions unlock even more tools and functionality.

GET AHEAD OF THE COMPETITION

To rank highly in search engines, you need to beat the competition. You need a better, faster, stronger website than the people who sell or do the same kinds of things as you.

Yoast SEO is the most-used WordPress SEO plugin, and has helped millions of people like you to get ahead, and to stay ahead.

Cuidando do SEO do seu WordPress

Yoast SEO is packed full of features, designed to help visitors and search engines to get the most out of your website. Some of our favourites are:

  • Automated technical SEO improvements, like canonical URLs and meta tags.
  • Advanced XML sitemaps; making it easy for Google to understand your site structure.
  • Title and meta description templating, for better branding and consistent snippets in the search results.
  • An in-depth Schema.org integration that will increase your chance of getting rich results, by helping search engines to understand your content.
  • Full control over site breadcrumbs, so that users and search engines always know where they are.
  • Faster loading times for your whole website, due to an innovative way of managing data in WordPress.
  • [Premium] E-mail support for our Yoast SEO Premium users.
  • [Premium] The possibility to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.
  • [Premium] New! Yoast SEO Premium comes with wide-ranging crawl settings that help you improve how search engines crawl your site.
  • [Premium] New! Yoast SEO Premium comes with an IndexNow integration to ping search engines like Microsoft Bing whenever you publish or update content.

ESCREVA CONTEÚDO ESTUPENDO COM YOAST SEO

We know content is king, that’s why Yoast SEO is famous for its state-of-the-art content and SEO analysis. Yoast SEO gives you:

  • SEO analysis: an invaluable tool while writing SEO-friendly content with the right (focus) keyphrases in mind.
  • Readability analysis: ensures that humans and search engines can read and understand your content.
  • Full language support for: English, German, French, Dutch, Spanish, Italian, Russian, Indonesian, Polish, Portuguese, Arabic, Swedish, Hebrew, Hungarian, Turkish, Czech, Norwegian, Slovak and Greek.
  • A Google preview, which shows what your listings will look like in the search results. Even on mobile devices!
  • Innovative Schema blocks for the WordPress block editor, so that your FAQ and HowTo content can be shown directly in the search results. Plus a breadcrumbs block to guide your users.
  • [Premium] Internal linking blocks to easily improve the structure of your content. Easily add a table of contents block, a related links block, a subpages block, or siblings block! Plus, we’ll keep adding these easy-to-add blocks to improve your site structure.
  • [Premium] Social previews to show you how your content will be shown on Twitter and Facebook. Plus: Social Appearance Templates to guarantee a consistent look.
  • [Premium] The Insights tool that shows you what your text focuses on. This way you can keep your article in line with your keyphrases.
  • [Premium] Optimize your content for synonyms and related keyphrases.
  • [Premium] Optimize your article for different word forms of your keyphrases, as the singular and plural. But also different verb forms, synonyms, and related keyphrases. This makes for more natural content!
  • [Premium] Automatic internal linking suggestions: write your article and get automatic suggested posts to link to!
  • [Premium] An orphaned content filter to detect posts that have no links pointing towards them!
  • [Premium] SEO workouts to make working on your site as easy as ABC. These SEO workflows will get your site into shape in no time!
  • [Premium] New! Yoast SEO Premium comes with a new word complexity feature that gives you actionable feedback on using difficult words. This feature is in beta and English only for now.
  • [Premium] New! Yoast SEO Premium comes with a new inclusive language analysis that helps you write inclusive content. This feature is opt-in, in beta and English only for now.

MANTENHA SEU SITE EM PERFEITAS CONDIÇÕES

Whether you are an online entrepreneur, blogger or content creator, a developer, a (WordPress) SEO expert or a business owner, Yoast SEO helps you keep your website in perfect shape by:

  • Tuning the engine of your website, so you can work on creating great content!
  • Giving you cornerstone content and internal linking features to help you optimize your site structure in a breeze.
  • Translating your content to structured data where possible, to help search engines understand your website.
  • Helping you manage your team: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • [Premium] Automatically creating redirects when URLs change or when pages are deleted, and providing tools to manage or create redirects.
  • [Premium] Showing you social previews to manage the way your page is shared on social networks like Facebook and Twitter.

TRUST THE EXPERTS

Yoast is powered by a team of expert developers, testers, software architects, and SEO consultants. They work constantly to stay at the cutting edge of WordPress SEO, and to improve the plugin with every release.

Yoast SEO is the only WordPress SEO plugin made by world-renowned SEO experts.

GET PREMIUM SUPPORT

The Yoast team offers regular support on the WordPress.org forums. But we hope you understand that we prioritize our Premium customers. This one-on-one email support is available to people who have purchased Yoast SEO Premium.

Did you know that Yoast SEO Premium contains a lot of extra features:

  • A redirect manager that prevents “404: page not found” errors
  • Optimize without worrying about over-optimization with intelligent word form recognition available in multiple languages.
  • Internal linking blocks to structure your site easily.
  • Internal linking suggestions while you’re writing.
  • Preview your content to see what it will look like in the search results and when shared on social media using the Google preview and social preview.
  • Cornerstone content checks that point search engines to your most important pages.
  • Connect Yoast SEO to Zapier to easily create zaps that instantly share your published posts with 2000+ destinations like Twitter, Facebook, and much more.

If you are serious about your WordPress SEO, install the Yoast SEO Premium plugin! Costs a little, saves a lot of time!

OUR EXTENSIONS TO FURTHER IMPROVE YOUR WORDPRESS SEO

Check out these SEO add-ons by Yoast:

  • Yoast Local SEO optimizes your website for a local audience.
  • Yoast Video SEO ensures that Google understands what your video is about, increasing the chances of ranking in the video results.
  • Yoast News SEO for news websites that want to improve their visibility and performance in Google News.
  • WooCommerce SEO for all online shops that want to perform better in the search results and social media.

These extensions work fine with the free version of Yoast SEO. Of course, the premium extensions also include 24/7 support.

Oh, don’t forget: our Yoast Academy is for all entrepreneurs, bloggers, and anyone who wants to learn more about optimizing websites, improving your WordPress SEO, and if you want to take your content to the next level!

INTEGRATIONS

Yoast SEO integrates seamlessly into a range of themes and plugins. We work particularly well with:

BUG REPORTS

Quer registrar um erro no Yoast SEO? Recomendamos que você faça isso no repositório do WordPress SEO. Note que o GitHub não é um fórum de suporte e problemas (issues) serão encerrados se não cumprirem os requisitos.

READ MORE

Want more information on search engine optimization and Yoast SEO? Have a look at:

Imagens de tela

  • A caixa de informação geral do plugin Yoast SEO. Você vai ver isso na edição de páginas, posts e tipos personalizados de posts.
  • Exemplo do recurso de análise de SEO.
  • Exemplo de funcionamento da análise de legibilidade.
  • Visão geral de problemas relacionados a SEO e possíveis melhorias.
  • Controle sobre quais funcionalidades você quer usar.
  • Importe facilmente dados de outros plugins de SEO como All In One SEO pack, HeadSpace2 SEO e wpSEO.de.

Blocos

Este plugin disponibiliza 2 blocos.

  • Yoast SEO
  • Yoast SEO

Instalação

Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO first-time configuration as explained in the ‘after activation’ step!

Instalar o Yoast SEO de dentro do WordPress

  1. Acesse a página de plugins em seu painel e selecione ‘Adicionar novo’;
  2. Pesquisar por ‘Yoast SEO’;
  3. Ative o Yoast SEO na sua página de plugins;
  4. Vá para ‘Depois da ativação’ abaixo.

Instalar o Yoast SEO manualmente

  1. Faça o envio da pasta ‘wordpress-seo’ para o diretório /wp-content/plugins/;
  2. Ative o plugin Yoast SEO através do menu ‘Plugins’ no WordPress;
  3. Vá para ‘Depois da ativação’ abaixo.

Depois da ativação

  1. You should see (a notice to start) the Yoast SEO first-time configuration;
  2. Go through this configuration and set up the plugin for your site;
  3. Tudo pronto!

FAQ

How do the XML Sitemaps in the Yoast SEO plugin work?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

Como adiciono meu site no Google Search Console?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.

If you want more details steps, please visit our article on our help center.

How do I implement Yoast SEO breadcrumbs?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

<?php
if ( function_exists( 'yoast_breadcrumb' ) ) {
    yoast_breadcrumb( '<p id="breadcrumbs">','</p>' );
}
?>

Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.php at the very end.

In most non-WooTheme themes, this code snippet should not be added to your functions.php file.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages: [wpseo_breadcrumb]

Se você precisar de mais detalhes ou um guia passo a passo, leia nosso Guia de implementação de caminho de navegação (breadcrumbs) para Yoast SEO.

How do I noindex URLS?

O Yoast SEO oferece múltiplas opções para configurar a URL ou grupo de URLs como opção de não indexação. Saiba mais sobre como fazer isso neste guia.

Google mostra a descrição errada, como arrumar isso?

Se você criou ótimas meta descrições para as postagens do seu blog, nada é mais irritante do que o Google mostrar uma descrição completamente diferente no trecho de resultados de pesquisa.

Possíveis causas podem ser:
1. Erro na descrição do código
1. Cache do Google desatualizado
1. Manipulação do termo de pesquisa
1. A meta descrição foi ignorada pelo Google

Você pode saber mais aqui sobre como resolver problemas com descrições erradas.

Com que frequência o Yoast SEO é atualizado?

O Yoast SEO é atualizado a cada duas semanas. Se você deseja saber os motivos, leia este post sobre a razão de termos lançamentos a cada duas semanas!

Como obtenho suporte?

As our free plugin is used by millions of people worldwide, we cannot offer you all one on one support. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out our help center at yoast.com/help/.

Os plugins adquiridos no Yoast são chamados “Plugins Premium” (mesmo que Premium não esteja no nome) e incluem um ano completo de atualizações gratuitas e suporte Premium. Isto significa que você pode entrar em contato com nosso time de suporte caso tenha alguma pergunta sobre o plugin.

Leia mais sobre como obter suporte

Tenho uma pergunta diferente das listadas aqui

Your question has most likely been answered on our help center: yoast.com/help/.

Avaliações

21 de setembro de 2022
I am using Yoast SEO Premium plugin with the WooCommerce extension for my logo store. I can say it's very easy to use, and doing a great job for 6 years now. When I needed support, the response was always fast and very professional.
8 de setembro de 2022
The plugin is great but can't wait to see it compatible with PHP 8.1. So far it produces too many warnings, errors, etc
2 de setembro de 2022
I'll start by first saying that I am a Premium customer who will NOT be renewing. My biggest and most important gripe is that the devs really don't seem to give 2 clicks about customer support questions. Yoast throws an error if you store your images on a CND because they use "filescan()" to get meta info about an image. Yoast PHP 8.0 support is sketchy with PHP 8.1 throwing numerous deprecation errors. A hack for the filescan() problem can be found on stack overflow, but you have to put it in with each update of the plugin. Who has time for that? And this is a bug that's been open for over a year or more. Read the support section here and you will find threads closed with roughly a "we are working on it" response. PHP 8.1 deprecation was brought up EIGHT MONTHS AGO.
Leia todas as 27.508 avaliações

Colaboradores e desenvolvedores

“Yoast SEO” é um software com código aberto. As seguintes pessoas contribuíram para este plugin.

Colaboradores

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Interessado no desenvolvimento?

Navegue pelo código, dê uma olhada no repositório SVN ou assine o registro de desenvolvimento via RSS.

Registro de alterações

19.7.1

Release Date: September 20th, 2022

Correção de bugs:

  • Fixes a bug where a fatal error would be thrown in combination with certain plugins that change the standard login page URL.

Outro:

  • Changes the copy in the robots.txt comment.

19.7

Release Date: September 20th, 2022

Yoast SEO 19.7 is out today! We’ve rolled out some general enhancements, bug fixes, and security improvements in this release. Go check it out! Read more about what’s new in Yoast SEO 19.7 in our release post in English or our release post in Spanish!

Melhorias:

  • Improves the handling of fatal errors in the front-end by preventing Yoast SEO to run in the login page, allowing users to access their dashboard.
  • Excludes empty custom post type sitemaps from sitemap_index.xml.
  • Introduces a new filter wpseo_sitemap_post_type_first_links that can be used to add links at the start of the first sitemap page for post types. Props to @jamalbou.

Correção de bugs:

  • Fixes a bug in the default editor where image elements would lead to repeated requests for that image source while editing content.

Outro:

  • Adds new disabled toggles to the Crawl settings tab in the General page.

19.6.1

Release Date: August 31st, 2022

Outro:

  • Fixes compliance with the wordpress.org plugin guidelines.

19.6

Release Date: August 23rd, 2022

Yoast SEO 19.6 is out today! In this release, we’ve rolled out some general enhancements. In addition, we’ve improved the performance of Yoast SEO on bigger, more complex sites. Read more about what’s new in Yoast SEO 19.6 in our release post in English or our release post in Spanish!

Correção de bugs:

  • Fixes a bug in the Classic Editor where clicking on the SEO link inside the publish box would not always scroll the SEO analysis into view.
  • Fixes a bug where an emoji in our replacement variable editors would not be entirely removed when the backspace/delete button is hit.
  • Fixes a bug where a redirect to our installation success page could happen on admin AJAX calls.

Outro:

  • Adds a “Search engines discouraged” notification in the Yoast SEO dashboard when the “Discourage search engines from indexing this site” WordPress setting is turned on.
  • Removes the Ryte integration and deprecates all the relevant classes. More information about this can be found at yoa.st/ryte-deprecation.

Earlier versions

Para ver o registro de alterações de versões anteriores, por favor visite o registro de alterações em yoast.com.