Yoast SEO

Descrição

Yoast SEO: O plugin Nº 1 em SEO para WordPress

Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines. This WordPress SEO plugin helps you with your search engine optimization. Are you not entirely convinced? Yoast SEO is the favorite WordPress SEO plugin of millions of users worldwide!

As Yoast’s mission is SEO for Everyone, the plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.

Não deixe seus concorrentes vencerem

Do you know who your competitors are in your niche? There’s a reason why they are your competitors: they do what you do. And they might even do it better right now. That does not mean you can’t win from them, but it does mean you need all the help to get on top and stay on top! Yoast SEO is here to help you out as we’ve helped millions of people worldwide with their WordPress SEO efforts.

Cuidando do SEO do seu WordPress

Yoast SEO does everything in its power to please both visitors and search engine spiders. A dedicated team of developers, testers, architects and SEO experts work daily to improve the plugin with every release. Yoast SEO offers:

  • Modelo de título e descrição curta para melhor marcação de trechos consistentes nos resultados da pesquisa.
  • A state-of-the-art Schema implementation helps search engines make sense of your site and increases the chance on those coveted rich results.
  • A mais avançada funcionalidade de XML Sitemaps ao apertar de um botão.
  • Full control over your site’s breadcrumbs.
  • Automatically set canonical URLs to avoid duplicate content.
  • [Premium] suporte a nossos usuários Yoast SEO Premium.
  • [Premium] the ability to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.

WRITE KILLER CONTENT WITH YOAST SEO

We know content is king, that’s why Yoast SEO is famous for its readability analysis and its SEO analysis. Yoast SEO gives you:

  • The SEO analysis: an invaluable tool to write SEO-friendly texts with the right (focus) keywords in mind.
  • The readability analysis: make sure that you are writing easy-to-digest, engaging content for both visitors and search engines.
  • Our snippet preview that shows you how your post or page will look in the search results. Even on mobile!
  • An FAQ and HowTo block for the WordPress editor so search engines know when you are serving a FAQ page or HowTo guides.
  • [Premium] Social previews to show you how your content will be shown on Twitter and Facebook.
  • [Premium] The Insights tool that shows you what your text focuses on. This way you can keep your article in line with your keyphrases.
  • [Premium] The ability to optimize your article for synonyms and related keyphrases.
  • [Premium] We now recognize different word forms of your keyphrase, like singular and plurals, but also different tenses of verbs (just in English for now). It helps you improve your text in a more natural way.
  • [Premium] Automatic internal linking suggestions: write your article and automatically get suggested posts to link to!

KEEP YOUR SITE IN PERFECT SHAPE

Whether you are a business owner or blogger, a content creator, a developer or an SEO expert: Yoast SEO helps you keep your website in perfect shape. Yoast SEO:

  • Tunes the engine of your website so you can focus on creating great content.
  • Gives you cornerstone content and internal linking features to help you rank for the right keywords with the right pages.
  • Helps you manage your team’s WordPress SEO efforts: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • Has a bulk editor so you can make large-scale edits to the titles and meta descriptions of your website.
  • Translates your content to structured data where possible to help search engines understand your website.
  • [Premium] Gives you social previews to manage the way your page is shared on social networks like Facebook and Twitter.
  • [Premium] Has a full redirect manager to keep your site healthy by easily redirecting deleted pages and changed URLs.

Suporte Premium

The Yoast team aims to provide regular support for the Yoast SEO plugin on the WordPress.org forums. But please understand that we do prioritize our premium support. This one-on-one email support is available to people who bought Yoast SEO Premium.

Did you know that the Yoast SEO Premium also has several extra features:

  • It gives you the option to have synonyms and related keyphrases.
  • A redirect manager that f.i. helps you prevent 404 Page Not Found errors.
  • Internal linking suggestions while you write.
  • Write more natural with our automatic recognition of word forms
  • Cornerstone content checks to point search engines to your main pages.

O Plugin Premium Yoast SEO vale o seu investimento!

Our addons to further improve your WordPress SEO

Você também deveria conferir esses outros produtos da Yoast:

  • Yoast Local SEO to optimize all website that serve a local audience, like certain small businesses, or businesses with multiple locations.
  • Yoast Video SEO to make sure Google understands what you video is about, thus increasing your chances to rank in video results.
  • Yoast News SEO for websites that are in Google News and what to optimize all news articles for the best indexation and ranking.
  • WooCommerce SEO for all online shops that want to perform better in search engines and on social platforms.

They work with the FREE version of Yoast SEO already, and these premium extensions of course come with support too.

Oh, and don’t forget: our Yoast Academy is for all the business owners, bloggers and everyone else who wants to learn more about optimizing websites, improving their WordPress SEO and taking their online content to the next level.

Relatórios de Erros

Bug reports for Yoast SEO are welcomed in our WordPress SEO repository on GitHub. Please note that GitHub is not a support forum, and that issues that aren’t properly qualified as bugs will be closed.

Leitura Adicional

For more info on search engine optimization and WordPress SEO in specific, check out the following:

Imagens de tela

  • A caixa de informação geral do plugin Yoast SEO. Você vai ver isso na edição de páginas, posts e tipos personalizados de posts.
  • Exemplo do recurso de análise de SEO.
  • Exemplo de funcionamento da análise de legibilidade.
  • Visão geral de problemas relacionados a SEO e possíveis melhorias.
  • Controle sobre quais funcionalidades você quer usar.
  • Importe facilmente dados de outros plugins de SEO como All In One SEO pack, HeadSpace2 SEO e wpSEO.de.

Instalação

Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO configuration wizard as explained in the ‘after activation’ step!

Instalar o Yoast SEO de dentro do WordPress

  1. Acesse a página de plugins em seu painel e selecione ‘Adicionar novo’;
  2. Pesquisar por ‘Yoast SEO’;
  3. Ative o Yoast SEO na sua página de plugins;
  4. Vá para ‘Depois da ativação’ abaixo.

Instalar o Yoast SEO manualmente

  1. Faça o envio da pasta ‘wordpress-seo’ para o diretório /wp-content/plugins/;
  2. Ative o plugin Yoast SEO através do menu ‘Plugins’ no WordPress;
  3. Vá para ‘Depois da ativação’ abaixo.

Depois da ativação

  1. You should see (a notice to start) the Yoast SEO configuration wizard;
  2. Go through the configuration wizard and set up the plugin for your site;
  3. Tudo pronto!

FAQ

How do the XML Sitemaps in the Yoast SEO plugin work?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

Como adiciono meu site no Google Search Console?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
1. Click ‘Add a property’ under the search drop-down.
1. Enter your website URL in the box and click ‘Continue’.
1. Click the arrow next to ‘HTML tag’ to expand the option.
1. Copy the meta tag.
1. Log in to your WordPress website.
1. Click on ‘SEO’ in the dashboard.
1. Click on ‘General’.
1. Click on the ‘Webmaster Tools’ tab.
1. Paste the code in the Google field and click ‘Save Changes’.
1. Go back to Google Search Console and click ‘Verify’.

Se você deseja obter mais etapas, visite nosso artigo em nossa base de conhecimento.

How do I implement Yoast SEO breadcrumbs?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the [breadcrumbs]https://yoa.st/3qw) function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

`

<?php
*if* ( function_exists(‘yoast_breadcrumb’) ) {
yoast_breadcrumb( ‘

“,”

’ );
}
?>
`

Lugares comuns onde pode colocar seus caminhos de navegação (breadcrumbs) são dentro dos arquivos single.php e/ou page.php logo acima do título da página. Outra opção fácil em alguns temas é apenas colar o código ao final do arquivo header.php.

Na maioria dos temas sem Woocommerce (non-WooTheme), este trecho de código não deve ser adicionado ao seu arquivo functions.php.
Como alternativa, você pode adicionar manualmente o shortcode para caminho de nacegação (breadcrumbs) em posts individuais ou páginas: [wpseo_breadcrumb]

Se você precisar de mais detalhes ou um guia passo a passo, leia nosso Guia de implementação de caminho de navegação (breadcrumbs) para Yoast SEO.

How do I noindex URLS?

O Yoast SEO oferece múltiplas opções para configurar a URL ou grupo de URLs como opção de não indexação. Saiba mais sobre como fazer isso neste guia.

Google mostra a descrição errada, como arrumar isso?

Se você criou ótimas meta descrições para as postagens do seu blog, nada é mais irritante do que o Google mostrar uma descrição completamente diferente no trecho de resultados de pesquisa.

Possíveis causas podem ser:
1. Erro na descrição do código
1. Cache do Google desatualizado
1. Manipulação do termo de pesquisa
1. A meta descrição foi ignorada pelo Google

Você pode saber mais aqui sobre como resolver problemas com descrições erradas.

Com que frequência o Yoast SEO é atualizado?

O Yoast SEO é atualizado a cada duas semanas. Se você deseja saber os motivos, leia este post sobre a razão de termos lançamentos a cada duas semanas!

Como obtenho suporte?

Nossos plugins gratuitos são usados por milhões de pessoas ao redor do mundo, não podemos oferecer suporte um-a-um. Se você tiver problemas com o plugin Yoast SEO para WordPress, pode conseguir ajuda nos fóruns de suporte no wordpress.org ou por meio de nossa base de conhecimento kb.yoast.com.

Os plugins adquiridos no Yoast são chamados “Plugins Premium” (mesmo que Premium não esteja no nome) e incluem um ano completo de atualizações gratuitas e suporte Premium. Isto significa que você pode entrar em contato com nosso time de suporte caso tenha alguma pergunta sobre o plugin.

Leia mais sobre como obter suporte

Tenho uma pergunta diferente das listadas aqui

Sua resposta parece ter sido respondida na nossa base de dados: kb.yoast.com.

Avaliações

29 de março de 2020
3 emails sent to "premium support" none got answered! I didn't want to leave a negative review, I posted about one issue I am currently having (here on wordpress support) only to be told to contact support directly, that this was a space for free users. A 1 Star is well deserved, I'll start looking for alternatives now.
26 de março de 2020
E.g. when change add redirect url and later changed target redirected URL to another - redirected to first declared URL. Yoast not provided clear cache for that. I must remove old redirect row and create new one and then will be work. F***, bro make good product. Thanks, your dear client!
Leia todas as 27.096 avaliações

Contribuidores e desenvolvedores

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Contribuidores

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Registro de alterações

13.3

Release Date: March 17th, 2020

Our current string of releases focusing on improving our code is continuing with Yoast SEO 13.3. In this release, we have a Schema structured data addition and several improvements to how Yoast SEO handles URLs. Read on in our 13.3 release post!

Melhorias:

  • Makes sure all URL fields show an unencoded URL after saving, even when the user input was encoded.
  • Requires all URLs in URL input fields to begin with either ‘/’ or ‘http(s)’. Props to stodorovic.
  • Adds a potentialAction entity to the WebPage and Article Schema pieces.

Correção de bugs:

  • Fixes a bug where social URLs containing international characters could not be saved. Props to stodorovic.
  • Fixes a bug where encoded characters would be stripped from canonical URLs. Props to stodorovic and Shahram Rahbari.

Outro:

  • Changes the cURL Health Check category from recommended to critical.

13.2

Release Date: March 3rd, 2020

In Yoast SEO 13.2, you’ll find a number of checks moved to the WordPress Site Health tool. Site Health was introduced in WordPress 5.2 as a way to help site owners and managers get a sense of how their site is doing, technically speaking. Find out more about these changes in our 13.2 release post!

Melhorias:

  • Adds the capability to view Site Health to the SEO Manager role.
  • Adds a cURL minimal version check to Site Health.
  • Moves the “The postname is present in your permalink”-notification from the SEO Dashboard to Site Health.
  • Moves the “You are using the default WordPress tagline”-notification from the SEO Dashboard to Site Health.
  • Moves the “Your site is indexable”-notification and widget from the SEO dashboard to Site Health.
  • Improves the usability of the “Your site is indexable” Site Health check.
  • Adds error handling for the “Your site is indexable” status request.
  • Adds an ID to the FAQ sections in the Schema output.

Correção de bugs:

  • Removes the “Check headers”-tool from the Yoast Admin bar menu, as it is no longer available.