HubSpot – CRM, E-mail Marketing, Chat ao vivo, Formulários e Análises


HubSpot is a platform with all the tools and integrations you need for marketing, sales, and customer service. Each product in the platform is powerful alone, but the real magic happens when you use them together. See the magic for yourself in the free HubSpot WordPress plugin.

Build a relationship with your audience and grow your business with HubSpot. HubSpot’s all-in-one WordPress plugin allows you to manage contacts (CRM), engage visitors with live chat and chatbots, add beautiful forms to pages, create engaging email marketing campaigns, and more.

Use HubSpot to:

  • 💬 Connect 1:1 with visitors on your site in real-time using live chat and chatbots.
  • 📋 Capture leads with ease — build custom forms or link existing forms from your website in minutes.
  • 📧 Nurture your leads by sending newsletters & automating email marketing campaigns.
  • 📈 Track the health of your business with easy-to-understand analytics dashboards.
  • 🚀 See a unified timeline of a contact’s page views, past conversations, and more in a WordPress CRM.

Ready to get started? Click download in the top right corner of the page.

CRM & Contact Management Platform

Your CRM in the HubSpot WordPress plugin is your company’s command center. It’s the place where you can track every single customer interaction and get a 360-degree view of your customers. You can even use it to manage or automate marketing, sales, and service processes.

With HubSpot, you don’t need to jump from tool to tool to keep track of everything. Instead, you can store all of your data in one place.

HubSpot’s CRM gives you ultimate visibility into customer interactions across every team in your organization. That means that everyone will be on the same page—from marketing to sales to customer service—and able to help your customers more effectively.

Best of all, if you’re planning on growing your business (or you already are), HubSpot has the tools to grow with you.

Features you’ll love suited specifically for your business needs:

✅ Lead generation & lead management
✅ Pipeline management
✅ Email marketing
✅ Reporting dashboard
✅ Contact management
✅ Prospect tracking

Email Newsletter & Marketing Automation Software

Would you like to enhance your email marketing campaigns? 🤔

Maybe you’d like to explore different automation features, build professional emails in minutes, and send them to your entire contact database with ease.

Customers love our email marketing software tool for features like:

🤩 20+ pre-designed email templates to match your campaign goals. (Choose from templates such as newsletters, eBooks, welcome emails, and more!)

All you have to do is add your content and press send!

⚒️ Drag and drop email builder.

If you want more options to choose from, HubSpot makes it easy for you. Adjust typography, designs, colors, and more to create campaigns your subscribers will love!

🤖 Email automation, tracking, and A/B testing.

Send emails anytime someone fills out a form or engages with your live chat & chatbots. You can send messages immediately or use email scheduling to send messages later.

Email is one of the most effective ways to stay connected to your audience. With email tracking, all of your emails are logged in your database. You can measure each email’s engagement with reports for open rate and click rate — and use that information to improve campaigns.

Forms & Popups

Want to know the easiest way to learn more about your visitors?

Ask them directly.

The problem is that forms can come in so many different shapes and sizes that it’s hard to know where to start. That’s why HubSpot has options for you.

​​HubSpot’s form builder and popup plugin give you the power to create or edit forms in just a few clicks.

First, get familiar with our different form types:

✅ Embedded
✅ Standalone page
✅ Pop-up box
✅ Dropdown banner
✅ Slide in left/right box

Then, when you’re ready to go, pick a custom template:

✅ Contact us
✅ Newsletter sign up form template
✅ Support template
✅ eBook download template
✅ Event registration template
✅ More coming soon

Choose from a variety of settings, color schemes, and fonts — or start from scratch. HubSpot comes with an intuitive form and popup builder that simplifies the process, no matter what type of form you have in mind.

Prefere utilizar seu plug-in de formulários e pop-ups existente? Não tem problema! A HubSpot pode ser integrada de imediato à maioria dos construtores de formulários e pop-ups do WordPress, para que você não precise se preocupar com nada.

Live Chat & Chatbots

Make your website a 24-hour marketing machine on autopilot.

Live web chat inside the HubSpot WordPress plugin streamlines the customer experience, making it easier than ever for you to engage with leads, convert them into customers, and provide them with the support they need.

HubSpot’s WordPress live chat software offers:

😀 Custom styling to match your website
🤖 A variety of bot options including:

  • ✅ Concierge bot
  • ✅ Qualify leads bot
  • ✅ Meetings bot
  • ✅ Tickets bot
  • ✅ Knowledge base & support bot
  • ✅ Offline bot

📲 Real-time messaging on the go via HubSpot’s mobile app
👨‍💻 A Slack integration to receive and respond to chat notifications
🕐 24/7 live support on autopilot

Our free live chat feature helps you turn website visitors into customers by providing insightful, real-time support.


Customers are browsing your website, but what are they actually looking at?

The HubSpot WordPress plugin gives you a straightforward, visual answer.

With built-in marketing analytics (email analytics, traffic analytics, WordPress analytics), it’s easy to understand which marketing actions are driving the most results… and which ones you need to fix. Quickly see how your forms, popup forms, live chat & chatbots, email marketing, and sales follow-ups are helping grow your business.

👩‍💻 Get a complete picture of who’s on your site.

What pages are being looked at? Who is visiting the pages? How long do they stay on-site? What parts of the site do they spend the most time on? With our plugin, you’ll be able to see everything about your visitor behavior in one place—and learn how to convert them into customers!

📈 Get detailed reports across marketing channels.

Create detailed reports on performance of various assets, from blog posts and landing pages to email campaigns and more. Arrange these views in dashboards in your plugin, so you can easily see the performance of your website and make data-driven decisions.

Seamless Integrations

Ready to get started? Now you can easily integrate HubSpot with over 1030 integrations including:

💻 Social Media Software, Analytics, & Advertising Software Integrations

✅ Adroll
✅ Facebook Ads
✅ Facebook Messenger
✅ Google Ads
✅ Hotjar
✅ Instagram
✅ Linkedin Ads
✅ Twitter
✅ YouTube

📲 Communications & Design Integrations

✅ Canva
✅ HelloSign
✅ Slack
✅ Vidyard
✅ Integromat
✅ Zoom

🖥️ CRM, Email Marketing, & Marketing Automation Integrations

✅ Active Campaign
✅ Campaign Monitor
✅ Constant Contact
✅ Drip
✅ Gmail
✅ Hustle
✅ Mailchimp
✅ Ontraport
✅ Outlook
✅ Salesforce
✅ Sendinblue
✅ WP Fusion
✅ Zoho

💵 E-commerce (Online Store), Recurring Payment, & Payment Processing Integrations

✅ BigCommerce
✅ Shopify
✅ Stripe
✅ WooCommerce

📆 Events & Meeting Scheduling Software Integrations

✅ Calendly
✅ Eventbrite
✅ The Events Calendar

📋 Forms, Landing Page Builders, & CRO Integrations

✅ Elementor
✅ Formidable Forms
✅ Forminator
✅ Gravity Forms
✅ Instapage
✅ JotForm
✅ Kali Forms
✅ MailOptIn
✅ Ninja Forms
✅ OptInMonster
✅ Sumo
✅ Survey Monkey
✅ Typeform
✅ Unbounce
✅ WPForms

💬 Live Chat & Customer Support Software Integrations

✅ Drift
✅ Front
✅ Help Scout
✅ Intercom
✅ LiveChat
✅ Pure Chat
✅ Zendesk

🔋 Productivity & Project Management Software Integrations

✅ Asana
✅ Jira

What are people saying about the HubSpot plugin?

“A HubSpot foi fundamental para nos ajudar a atingir nossa receita de US$ 1 milhão. O plug-in e o CRM tornaram nosso processo de vendas muito mais profissional e nos mantiveram totalmente organizados à medida que evoluímos de um para quatro vendedores. Além disso, os painéis de relatórios nos mostram onde estamos ganhando e onde precisamos melhorar com apenas alguns cliques. Nem preciso dizer que estou totalmente satisfeito com a HubSpot.” – Joe Howard, fundador e CEO, WP Buffs

“A HubSpot informa os profissionais de marketing além das análises anônimas obtidas do Google Analytics, permitindo analisar em nível de usuário.” – Michael Shoup, fundador/CEO, 12South Marketing

“A HubSpot reduz significativamente o tempo gasto com marketing. Trabalhávamos muito tempo para gerar poucos leads de inbound, mas esses números dispararam com o mínimo de esforço.” – Brian Ruhlmann, diretor de vendas e Marketing, AdmitHub

Imagens de tela

  • Meça o impacto com relatórios.
  • Organize, acompanhe e estimule os leads no seu HubSpot CRM gratuito.
  • Os formulários do site serão sincronizados automaticamente com o HubSpot CRM.
  • Estimule e converta leads com listas e e-mails.
  • Envie e-mails atraentes, eficazes e personalizados aos contatos.
  • Adicione chat ao vivo ao seu site, promova a interação e ajude os visitantes.
  • Adicione chatbots disponíveis em tempo integral ao seu site para ajudá-lo a automatizar a captura de leads e o suporte.
  • Crie formulários e pop-ups atraentes no seu site em minutos usando o construtor intuitivo do tipo arrastar e soltar.


Este plugin disponibiliza 1 bloco.

  • HubSpot - CRM, Email Marketing, Live Chat, Forms & Analytics



A maneira mais fácil de instalar este plug-in é usando a interface do WordPress Admin.

  • Acesse o painel de administração
  • Encontre o menu “Plug-ins”
  • Clique em “Adicionar novo”
  • Pesquise “HubSpot”
  • Clique em “Instalar agora”
  • Acesse o menu “Plug-ins”
  • Click “Activate” on the HubSpot – CRM, Email Marketing, Live Chat, Forms & Analytics plugin
  • Fazer login ou registrar-se para uma conta da HubSpot

Your WordPress site and HubSpot account will be connected and you’re ready to get started with HubSpot – CRM, Email Marketing, Live Chat, Forms & Analytics.

Fazer upload

  1. Faça upload da pasta “leadin” no diretório “/wp-content/plugins/”
  2. Ative o plug-in por meio do menu ‘Plugins’ no WordPress

Algum problema?? Confira nossa documentação de ajuda



  • O site ou blog deve usar o versão 3.7 ou superior no servidor. Recomendamos usar a versão mais recente.
  • Não é possível instalar o plug-in em sites, pois eles não permitem adicionar plug-ins ou Javascript.
  • A função wp_footer deve ser incluída no arquivo de rodapé do seu tema do WordPress (footer.php).
  • Essa função é necessária para que nosso snippet Javascript seja instalado em todas as páginas do seu site.
  • Você precisa ser um administrador do WordPress para poder instalar plug-ins em seu site. Se você não for o administrador, poderá encaminhar essas instruções à pessoa que gerencia a instalação do WordPress.

O que o plug-in faz?

HubSpot’s WordPress plugin allows you to use HubSpot email marketing, CRM, forms, popups, analytics, and live chat on your WordPress website. This plugin gives you all the tools you need to grow your business and delight your contacts and customers.

O que é a HubSpot?

HubSpot is an all-in-one CRM platform that provides a marketing, sales, and customer service products to help you grow your business.

Quem deve usar a HubSpot?

HubSpot is perfect for agencies, business owners (including small businesses and e-commerce companies), bloggers, designers, or anyone with a WordPress website that wants to use a seamless CRM plugin with built-in marketing tools. 135,000+ companies in 100+ countries already use HubSpot to grow their businesses.

É preciso ter habilidades de codificação para usar o plug-in da HubSpot para WordPress?

De modo algum! O plug-in da HubSpot para WordPress é fácil de baixar e começa a funcionar com o seu site WordPress imediatamente. Você pode utilizar nosso CRM, chat ao vivo, e-mail marketing, formulários e muito mais, sem a necessidade de codificação.

O que está disponível gratuitamente com a HubSpot?

O plug-in da HubSpot para WordPress é gratuito para usar com formulários, gerenciamento de contatos, e-mail marketing e muito mais.

A HubSpot também disponibiliza camadas pagas para aqueles que desejam funcionalidades mais avançadas como blogs, landing pages, otimização para mecanismos de busca (SEO), e-mail de equipe, redirecionamento, pontuação de leads, bots, programação de e-mails, pesquisas de NPS, calls to action (CTAs), base de conhecimento e muito mais. Se quiser ver todos os recursos oferecidos pelas camadas gratuitas e pagas da HubSpot, consulte nossa página de preços.

Our CRM for WordPress is powered by HubSpot’s free CRM.

Preciso instalar um plugin SMTP do WordPress para usar os recursos de e-mail da HubSpot?

Não é necessário instalar um plug-in SMTP de e-mail adicional.

Diferente de outros plug-ins do WordPress e de e-mail que enviam mensagens usando uma função PHP, a HubSpot é um software de e-mail marketing independente. Você pode definir o IMAP e o SMTP do seu serviço de e-mail existente (Gmail, Outlook, Yahoo) e nunca mais terá problemas de entrega de e-mails no WordPress.

Que tipos de formulários e pop-ups posso criar com a HubSpot?

Estes são alguns exemplos dos tipos de formulários e pop-ups que você pode criar com a HubSpot:

  • advanced forms
  • announcement popup
  • appointment form
  • banner bar
  • calculator form
  • conditional form
  • conditional logic form
  • contact button form
  • contact form popup
  • contact forms
  • coupon popup
  • custom form
  • custom forms
  • custom popup
  • donation form
  • email form
  • email forms
  • email submit form
  • event form
  • exit intent popup forms
  • exit popup
  • feedback form
  • file upload form
  • floating bar popup
  • inline signup form
  • lightbox popup
  • mobile popup
  • multi page form
  • newsletter form
  • newsletter popup
  • order form
  • payment form
  • pdf form
  • popup form
  • quiz form
  • quote form
  • quote request form
  • registration popup
  • scroll trigger popup
  • signature form
  • signup form
  • slide-in popup
  • slide-in scroll popup
  • star rating form
  • sticky bar
  • sticky popup
  • subscription form
  • survey form
  • survey popup
  • targeted popup
  • time on site popup
  • upload form
  • user registration form
  • web contact form
  • web form
  • welcome mat popup
  • woocommerce popup

Prefere usar sua ferramenta de formulários existente? A HubSpot pode ser integrada à maioria dos construtores de formulários e pop-ups do WordPress.

Does HubSpot support e-commerce stores?

The HubSpot WordPress plugin is great for many types of businesses including ecommerce. For WooCommerce shop owners, consider the HubSpot for WooCommerce plugin for even added functionality in your shop.

Minha pergunta não está listada.

Acesse a Comunidade HubSpot para obter uma documentação mais detalhada e suporte. Obrigado!


16 de novembro de 2022
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1 de novembro de 2022 1 reply
How we are equal our views will b enable to find out our solution.
13 de outubro de 2022
I really wanted to give this a go, and all the way through sign up and creating my first form I was very impressed with the free version. It was intuitive, helpful and promising. I then pasted the short code for my first form, an email subscription box, which looked very good, and there it was, bright as day, a link back to hubspot, including a full logo, right in the middle of my page...! Other offerings don't force this on you...! I've been through loads of offerings and Hubspot seemed so promising. I wouldn't mind paying for extra options, which I really was planning in the long term, while I gave my brand new business a footing, but I refuse to be forced to pay, almost by blackmail... Nope. If this is the state of play at the beginning, what sort of strong arming will to be to come...? Bye bye... Edit: I take it back, other providers also add their own marketing blurb...! Total rubbish...!
Leia todas as 188 avaliações

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Registro de alterações

Full changelog here
– Current version: 9.0.500
– Version release date: 2022-11-25

9.0.499 (2022-11-25)

  • Fix custom post type validation for sidebar

9.0.497 (2022-11-24)

  • Added fallback page if iframe is blocked