Meta for WooCommerce

Descrição

This is the official Meta for WooCommerce plugin that connects your WooCommerce website to Facebook, Instagram and WhatsApp. With this plugin, you can install the Facebook pixel, upload your online store catalog, enabling you to easily run dynamic ads and connect your WhatsApp Business account to automatically update customers about their orders.

Marketing on Meta platforms helps your business build lasting relationships with people, find new customers, and increase sales for your online store. With this Facebook ad extension, reaching the people who matter most to your business is simple. This extension will track the results of your advertising across devices. It will also help you:

  • Maximize o desempenho da sua campanha. Ao configurar o pixel do Facebook e criar seu público, você otimizará seus anúncios para as pessoas com probabilidade de comprar seus produtos e alcançará pessoas com anúncios relevantes no Facebook depois de visitarem seu website.
  • Encontre mais clientes. Conectar seu catálogo de produtos cria automaticamente anúncios de carrossel que mostram os produtos que você vende e atraem mais compradores para seu site.
  • Generate sales among your website visitors. When you set up the Facebook pixel and connect your product catalog, you can use dynamic ads to reach shoppers when they’re on Facebook with ads for the products they viewed on your website. This will be included in a future release of Meta for WooCommerce.
  • Engage with customers on WhatsApp by updating your customers about their orders at every step, freeing up more time for you to focus on your business.

Suporte

Before raising a question with Meta Support, please first take a look at the Meta helpcenter docs, by searching for keywords like ‘WooCommerce’ here. If you didn’t find what you were looking for, you can go to Meta Direct Support and ask your question.

When reporting an issue on Meta Direct Support, please give us as many details as possible.
* Symptoms of your problem
* Screenshot, if possible
* Your Facebook page URL
* Your website URL
* Current version of Facebook-for-WooCommerce, WooCommerce, WordPress, PHP

To suggest technical improvements, you can raise an issue on our Github repository.

Instalação

Visite o Centro de Ajuda do Facebook aqui.

Avaliações

13 julho, 2026
After struggling with this setup for far too long, and after the usual experience of trying to get help from the Meta Help Center (which was, unsurprisingly, not very helpful), I finally found the actual issue. The connection process fails if your browser blocks third-party cookies. The setup appears to work, shows that WooCommerce is connected to Facebook, and then the popup just goes black or gets stuck. There are no useful error messages, no clear indication of what went wrong, and the plugin logs only show that the access token is missing afterwards. The solution was to temporarily allow third-party cookies in the browser, complete the Meta connection, and then disable them again. A simple warning in the setup screen would have saved hours of troubleshooting. Expecting users to diagnose a silent OAuth failure caused by browser privacy settings is not exactly a great user experience.
19 junho, 2026 2 respostas
This has to be one of the worst plugins in the WordPress repository. I can’t even get the configuration screen to load and whenever the plugin syncs with Meta it eats up almost all of my server’s resources (32 GB RAM, 8 core CPU…).
18 maio, 2026 4 respostas
Adding one more review noting that it does not work. I get stuck in connecting the plugin through Wordpress to my Facebook catalog. I get as far as clicking to continue to set up products – but it just closes the window for Facebook and takes me back to the admin page to ‘get started’ again with connecting my shop to Facebook & Instagram. I have wasted 2 days trying to figure out the issue, so I’m done with it. I will have to use something else.
10 janeiro, 2026 1 resposta
Always error try again. The support seems be absent.
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Colaboradores e desenvolvedores

“Meta for WooCommerce” é um programa de código aberto. As seguintes pessoas contribuíram para este plugin.

Colaboradores

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Registro de alterações

3.7.4 – 2026-06-22

  • Add – Move WhatsApp to a standalone top-level admin menu with a scheme-aware icon by @ceciliazeng-wa in #3947
  • Fix – Prevent duplicate AddToCart Pixel fires from repeated AJAX fragment execution by @cshing-meta in #3939

See changelog for all versions.