Descrição
BetterLinks is the complete link management plugin for WordPress. Turn long, ugly URLs into short, branded, memorable links — then cloak them, redirect them, organize them and track every single click, all from one dashboard inside WordPress.
No third-party URL shortener. No monthly subscription for basic link tracking. Your links live on your own domain, and your click data stays in your own database.
👉 See All Features | Documentation | Live Demo | Upgrade to PRO
🤖 NEW: Manage Your Links With AI (MCP Connector)
BetterLinks now ships a built-in MCP (Model Context Protocol) server, so AI assistants like Claude, ChatGPT, Claude Code, Cursor and VS Code can work with your links directly — in plain English.
Ask your assistant to “create a short link for this affiliate offer”, “which links got the most clicks last month?” or “put every Black Friday link in its own category”, and it does the work inside your own dashboard.
- Runs on your own site — no hosted broker and no third-party service; your links and click data never leave your server
- 14 built-in tools — create, update and delete links, manage categories and tags, read click analytics, and read or update settings
- Two ways to connect — a one-time OAuth approval for Claude and ChatGPT, or a copy-paste command for Claude Code, Cursor and VS Code
- Off by default — nothing is exposed to anyone until you switch it on in BetterLinks MCP
- Scope-aware — apps that ask for read-only access are enforced as read-only and clearly labelled in your dashboard
- Revocable any time — reset the connection token, or revoke a single connected app, with one click
- Admin-scoped — every action runs as the administrator who approved it and respects that account’s permissions
- Built-in health check — a live “Test connection” round trip tells you exactly which step failed if a client can’t connect
Built on the WordPress Abilities API, bundled with the plugin — there are no companion plugins to install.
🔗 Create Short Links In Seconds
Paste a long URL, pick a slug, hit publish. BetterLinks generates clean short links like yoursite.com/go/deal that are easy to share, easy to remember and impossible to mistype.
- Instant URL shortener — shorten any internal or external URL in a couple of clicks
- Custom slugs — write your own, or auto-generate from the title, target URL, or a random string
- One-click copy & share — grab any short link straight from the dashboard
- Duplicate & bulk actions — clone links, bulk delete with undo, drag-and-drop to reorder
- Quick Link Creation — create short links from outside the WordPress admin using an API key
- Custom fields — attach your own metadata to any link
↪️ Powerful Redirects & Link Cloaking
Send visitors exactly where you want, with the redirect type that fits the job.
- 301, 302 & 307 redirects — permanent, temporary and method-preserving
- Link cloaking (PRO) — keep your branded short URL in the address bar the whole visit
- Wildcard redirects — match a whole path pattern with
/folder/* - Parameter forwarding — pass query strings straight through to the destination
- Case-sensitive slugs — treat
/Dealand/dealas separate links when you need to - Nofollow & sponsored tags — mark affiliate links correctly for search engines
- Force HTTPS (PRO) — every redirect goes out secure, whatever is stored on the link
📊 Real-Time Click Tracking & Link Analytics
Know which links actually work. BetterLinks records every click and turns it into reports you can act on — no external analytics account required.
- Total & unique clicks for every link
- Real-time analytics dashboard with an interactive date-range calendar
- Traffic sources — top referrers, social clicks, campaign performance
- Geographic reports — see which countries your clicks come from
- Browser, OS & device breakdown (PRO)
- Per-link analytics (PRO) — a full report for any single link
- Top & worst performers (PRO) — find your winners and your dead weight
- Bot filtering — automated traffic is detected and kept out of your numbers
- Exclude your own IP (PRO) — stop your team’s clicks from skewing the data
- Google Analytics 4 & Facebook Pixel (PRO) — push click events server-side
💰 Built For Affiliate Marketers
BetterLinks is a full affiliate link manager, not just a shortener.
- Cloak affiliate links (PRO) so long tracking URLs never appear in your content
- Auto-Link Keywords (PRO) — turn chosen keywords into affiliate links across your whole site automatically
- Affiliate link disclosure (PRO) — FTC-friendly notices via block, shortcode, or site-wide rule
- Uncloak per link or category (PRO) — stay compliant with Amazon Associates and similar programs
- Sponsored & nofollow attributes built into every link
- Broken link scanner (PRO) — catch dead affiliate links before they cost you commission
🗂️ Organize Hundreds Of Links Without The Mess
- Categories & tags with bulk assignment and per-term click stats
- List view & board view — pick the layout that suits how you work
- Compact mode — a dense, single-line list when you want to scan everything at a glance
- Search, filter & sort by category, tag, date, clicks or favorites
- Favorites — pin the links you touch every day
- Role-based permissions (PRO) — decide exactly who can create, edit, or view links and analytics
🚀 Marketing & Campaign Tools
- UTM Builder — attach campaign parameters to any link
- Global UTM templates (PRO) — save presets and apply them in bulk
- Dynamic redirects (PRO) — A/B split testing, geo-targeting, device targeting and time-based rules on a single short URL
- Link scheduling & expiration (PRO) — publish later, expire by date or click count, with a fallback URL
- Password-protected links (PRO) — gate a short link behind a password
- Custom link previews (PRO) — control the title, description and image when your link is shared on social
- Custom domain (PRO) — serve short links from your own branded domain
- AI Bulk Link Generator (PRO) — generate short links across many posts at once
⚡ Fast, Lightweight & Developer-Friendly
BetterLinks is engineered for speed. Redirects resolve from an optimized cache instead of hammering your database, so short links stay fast even with tens of thousands of them.
- Optimized queries and a JSON-backed redirect cache
- Works with any theme
- Gutenberg block and Elementor integration for inserting links while you write
- Fluent Boards integration — manage short links directly from your project tasks
- Full REST API for developers
- MCP server & WordPress Abilities API support — expose your links to AI agents and automations
- Translation-ready and WPML-compatible
🔄 Switching From Another Plugin?
Move your existing links across in one click — no CSV wrangling, no lost redirects.
- Pretty Links BetterLinks
- ThirstyAffiliates BetterLinks
- Simple 301 Redirects BetterLinks
- Plus CSV import/export for links and click history
🏆 Why Choose BetterLinks
- Your data stays yours — links and analytics live in your own WordPress database
- No per-click pricing — unlike hosted URL shorteners
- Built for scale — thousands of links without slowing your site down
- Actively maintained by WPDeveloper, trusted by millions of WordPress users
- Free forever core — shortening, redirects, categories, analytics and migration are all in the free plugin
🔥 Upgrade To BetterLinks PRO
Unlock the full toolkit: link cloaking, dynamic redirects with A/B split testing, geo & device targeting, individual link analytics, Google Analytics and Facebook Pixel integration, auto-link keywords, affiliate disclosures, password protection, link scheduling & expiry, the broken link and full-site scanners, custom domains, role management, email reporting and the AI Bulk Link Generator.
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📄 EmbedPress – Embed content from 250+ sources with one click, in Gutenberg and Elementor.
📝 BetterDocs – Documentation & knowledge base solution that reduces your support load.
⏰ SchedulePress – Complete WordPress scheduling with an editorial calendar and social sharing.
☁️ Templately – 5000+ ready templates for Elementor & Gutenberg with cloud collaboration.
🎨 Flexia – Lightweight, customizable, multipurpose WordPress theme.
👨💻 Documentation & Support
Capturas de tela
Instalação
From your WordPress dashboard
- Go to Plugins Add New.
- Search for BetterLinks.
- Click Install Now, then Activate.
- Follow the Quick Setup wizard, or head straight to BetterLinks Manage Links to create your first short link.
Manual installation
- Upload the
betterlinksfolder to/wp-content/plugins/. - Activate the plugin through the Plugins menu in WordPress.
- Open BetterLinks in your admin sidebar to get started.
Full setup guide: betterlinks.io/docs
Perguntas frequentes
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What is BetterLinks used for?
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BetterLinks is a WordPress link management plugin for creating short links, branded links, affiliate links, redirects and trackable campaign URLs directly from your WordPress dashboard.
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Who should use BetterLinks?
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Affiliate marketers, bloggers, SEO professionals, agencies, content creators, ecommerce teams and any site owner who needs to shorten, cloak, organize, redirect and track links in WordPress.
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Is BetterLinks free?
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Yes. The free plugin includes unlimited short links, 301/302/307 redirects, categories and tags, click tracking and analytics, the UTM builder, CSV import/export and one-click migration from other plugins. BetterLinks PRO adds cloaking, dynamic redirects, advanced analytics and more.
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Do I need a third-party URL shortener like Bitly?
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No. BetterLinks creates short links on your own domain, so your branding stays intact and your click data stays in your own database — with no per-click pricing.
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Can I create branded short links?
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Yes. Every short link is served from your own site by default, and BetterLinks PRO adds full custom domain support if you want a separate short domain.
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Does BetterLinks track link clicks and analytics?
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Yes. BetterLinks records total and unique clicks, referrers, countries, browsers and devices, with a real-time dashboard and date-range filtering. Bot traffic is filtered out automatically.
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Can I use BetterLinks for affiliate link management?
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Yes — it is built for it. Shorten, cloak, organize and track affiliate URLs, add nofollow/sponsored attributes, automatically link keywords across your content, and display FTC-friendly affiliate disclosures.
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Will BetterLinks slow down my website?
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No. Redirects resolve from an optimized cache rather than repeated database queries, so performance stays consistent even with tens of thousands of links.
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Can I migrate from Pretty Links or ThirstyAffiliates?
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Yes. BetterLinks includes one-click migration for Pretty Links, ThirstyAffiliates and Simple 301 Redirects, plus CSV import. Keep the old plugin active until the migration finishes.
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Does BetterLinks include a UTM builder?
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Yes. Add UTM campaign parameters to any link. BetterLinks PRO adds saved UTM templates that you can apply across many links at once.
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Can BetterLinks find broken links on my site?
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Yes. BetterLinks PRO includes a broken link scanner for your short links and a full-site scanner that crawls your published content, both with scheduled scans and email reports.
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Does BetterLinks work with Gutenberg and Elementor?
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Yes. There is a Gutenberg block plus instant-redirect controls in both the block editor and Elementor, so you can create and insert short links while you write.
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Is BetterLinks translation ready?
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Yes. BetterLinks is fully translation-ready and compatible with WPML.
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What is the MCP connector?
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MCP (Model Context Protocol) is the open standard AI assistants use to work with outside tools. BetterLinks includes its own MCP server, so assistants like Claude, ChatGPT, Claude Code, Cursor and VS Code can create links, organise them and read your click analytics for you, in plain English.
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Do I need another plugin or a paid service to use MCP?
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No. The MCP server and the WordPress Abilities API runtime are bundled with BetterLinks and run on your own site. There is no companion plugin to install, no hosted broker in the middle, and no extra subscription.
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Is the MCP connector safe to turn on?
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It is off by default and nothing is exposed until you enable it in BetterLinks MCP. Clients connect either through a one-time OAuth approval or a connection token, every request runs as the administrator who approved it and respects that account’s permissions, and you can reset the token or revoke any connected app at any time.
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Which AI assistants can connect to BetterLinks?
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Any MCP-capable client. The setup screen has ready-made instructions for Claude and ChatGPT (via OAuth) and for Claude Code, Cursor and VS Code (via a copy-paste command). Other MCP clients can connect using the endpoint URL shown on the same screen.
Avaliações
Colaboradores e desenvolvedores
“BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP” é um programa de código aberto. As seguintes pessoas contribuíram para este plugin.
Colaboradores
BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP” foi traduzido para 3 localidades. Agradecemos aos tradutores por suas contribuições.
Interessado no desenvolvimento?
Navegue pelo código, consulte o repositório SVN ou assine o registro de desenvolvimento por RSS.
Registro de alterações
3.1.0 – 11/08/2026
- Added: MCP connector — connect Claude, ChatGPT, Claude Code, Cursor or VS Code and manage your links in plain English
- Added: Built-in MCP server with 14 tools covering links, categories, tags, click analytics and settings, powered by a bundled WordPress Abilities API runtime
- Added: New BetterLinks MCP screen with OAuth and copy-paste setup, connected app management, one-click revoke and a live connection test
- Improvement: MCP access is off by default, scoped to the administrator who approves it, and revocable at any time
- Fixed: Creating a link could add a junk category when the default category setting held an invalid or deleted value
- Algumas correções de erros menores e melhorias
3.0.1 – 10/08/2026
- Fixed: Bulk status changes reset a link’s category to Uncategorized
- Fixed: Unique click counts were mismatched between links, or shown as 1
- Fixed: Link in Bio category showed no links after being enabled
- Fixed: Category and tag deletion reported success when nothing was deleted
- Fixed: Renaming a category or tag reported a failure even when it saved
- Fixed: Quick Setup stayed in the menu on sites that never ran the wizard
- Improvement: Compact list view now fits more than twice as many links on screen
- Improvement: Restricted the country lookup endpoint to authorised users
- Algumas correções de erros menores e melhorias
3.0.0 – 03/08/2026
- Added: All-new interface with a refreshed, optimized design
- Improvement: Streamlined workflows with better performance and accessibility
- Algumas correções de erros menores e melhorias
2.4.13 – 23/06/2026
- Algumas correções de erros menores e melhorias
2.4.12 – 07/06/2026
- Melhorado: reformulado o recurso de importação/exportação, com mapeamento de campos melhorado e compatibilidade com importações complexas.
- Melhorado: corrigidos os alertas e erros do Plugin Check (PCP).
- Algumas correções de erros menores e melhorias
2.4.11 – 21/05/2026
- Algumas correções de erros menores e melhorias
2.4.10 – 11/05/2026
- Melhorado: compatibilidade com o WPML, para traduções da notificação de links de afiliados.
- Corrigido: problema de ausência de proteção do ABSPATH, que causava erros fatais do PHP no acesso direto a arquivos.
- Corrigido: problema na importação de CSV, que removia os caracteres
%detarget_url, causando redirecionamentos com erros. - Algumas correções de erros menores e melhorias
2.4.9 – 16/04/2026
- Melhorado: adicionada compatibilidade com strings traduzíveis do WPML.
- Algumas correções de erros menores e melhorias
2.4.8 – 06/04/2026
- Corrigido: solucionado um problema em que a duplicação de um URL do BetterLinks fazia com que o URL encurtado original deixasse de funcionar
- Algumas correções de erros menores e melhorias
2.4.7 – 26/02/2026
- Melhorado: melhorada a tabela de análise, com controle dinâmico do redimensionamento das colunas
- Melhorado: adicionadas notificações pop-up para todas as atualizações de status
- Algumas correções de erros menores e melhorias
2.4.5 – 10/02/2026
- Melhorado: adicionado processamento adequado para URLs de destino relativas à raiz que começam com uma barra (“/”)
- Corrigido: problema de gerenciamento de links no editor Gutenberg
- Algumas correções de erros menores e melhorias
2.4.4 – 02/02/2026
- Corrigido: problema com prefixo ausente nas configurações gerais padrão
- Corrigido: problema relacionado a dados duplicados de links encurtados
- Algumas correções de erros menores e melhorias
2.4.3 – 14/01/2026
- Corrigido: Erro na migração causado por um valor escalar ser processado como um array.
- Algumas correções de erros menores e melhorias
2.4.2 – 05/01/2026
- Corrigido: Problema no compartilhamento de tarefas com o gerenciamento de links do Fluent Boards
- Algumas correções de erros menores e melhorias
2.4.1 – 28/12/2025
- Corrigido: Referência de script de geolocalização ausente, causando erros no console
- Corrigido: Problema de migração do banco de dados durante atualizações do plugin
- Algumas correções de erros menores e melhorias
2.4.0 – 18/12/2025
- Melhorado: Introduzida a opção de exclusão em massa nas análises de cliques específicos e por item.
- Melhorado: Introduzido mecanismo de geração de vários slugs de URL
- Algumas correções de erros menores e melhorias
2.3.4 – 27/11/2025
- Algumas correções de erros menores e melhorias
2.3.3 – 18/11/2025
- Algumas correções de erros menores e melhorias
2.3.2 – 26/10/2025
- Melhorado: Adicionada a opção “Atualizar estatísticas” na página de análises, para atualizações de dados instantâneas.
- Melhorado: Melhoria no mecanismo de “Redefinição”: agora ele oferece suporte a redefinições de data com limpeza de dados de link individual.
- Algumas correções de erros menores e melhorias
2.3.1 – 21/09/2025
- Melhorado: Adicionada a opção de seleção de categoria padrão.
- Melhorado: O reparo do banco de dados agora é executado automaticamente durante a instalação.
- Algumas pequenas correções de erros e melhorias
2.3.0 – 26/08/2025
- Adicionado: Suporte para gerenciamento de categorias
- Algumas correções de erros menores e melhorias
2.2.2 – 19/12/2024
- Algumas correções de erros menores e melhorias
2.2.1 – 27/11/2024
- Corrigido: Erro fatal na ativação do plugin
- Corrigido: Valor padrão da configuração da “Configuração rápida”
- Corrigido: Prevenção da criação de links duplicados indesejados com o recurso de criação rápida de links
- Algumas correções de erros menores e melhorias
2.2.0 – 26/11/2024
- Melhorado: Adicionada a opção “Migrar do banco de dados” para plugins de terceiros em “Ferramentas”
- Melhorado: Adicionada a duplicação de links em “Gerenciar links”
- Melhorado: Desempenho do carregamento de ativos no Gutenberg
- Algumas correções de erros menores e melhorias
2.1.12 – 21/11/2024
- Melhorado: Adicionado o total de cliques e a contagem de cliques únicos na análise de gráficos
- Corrigido: Consulta de filtro de análises para contagem total de cliques e de cliques únicos
- Algumas correções de erros menores e melhorias
2.1.11 – 14/11/2024
- Algumas correções de erros menores e melhorias
2.1.10 – 10/11/2024
- Adicionado: Assistente de configuração rápida
- Corrigido: O referenciador não era exibido nas análises ao usar “Abrir em nova aba” no Gutenberg
- Testado até a versão 6.7 do WordPress
- Algumas correções de erros menores e melhorias
2.1.9 – 23/10/2024
- Corrigido: Problema de criação de link duplo ao usar o recurso de redirecionamento instantâneo
- Corrigido: Problema de codificação de caracteres “Unicode” com o recurso de criação de links rápidos
- Algumas correções de erros menores e melhorias
2.1.8 – 15/10/2024
- Melhorado: Melhoria na segurança
- Algumas correções de erros menores e melhorias
2.1.7 – 06/09/2024
- Algumas correções de erros menores e melhorias
2.1.6 – 05/09/2024
- Melhorado: Adicionada compatibilidade com o Firewall 7G
- Corrigido: Problema de barra adicional (“/”) na criação de links rápidos
- Corrigido: Problema de título vazio na criação de links rápidos
- Algumas correções de erros menores e melhorias
2.1.5 – 11/08/2024
- Corrigido: Resolvido o problema com slugs curtos indefinidos no gerenciamento de links do Fluent Boards.
- Algumas correções de erros menores e melhorias
2.1.4 – 16/07/2024
- Corrigido: Problema de erro fatal do PHP.
- Algumas pequenas correções de erros e melhorias
2.1.3 – 16/07/2024
- Adicionado: Compatibilidade com o WordPress 6.6
- Algumas pequenas correções de erros e melhorias
2.1.2 – 07/07/2024
- Corrigido: Erro não detectado ao usar um valor escalar como uma array
- Algumas pequenas correções de erros e melhorias
2.1.1 – 26/06/2024
- Melhorado: Adicionada a exclusão de links encurtados do Fluent Boards na exclusão ou arquivamento de tarefas
- Melhorado: Adicionada a opção “Ocultar categoria” nas configurações de gerenciamento de links do Fluent Boards
- Melhorado: Adicionado suporte para caracteres codificados em UTF-8 no recurso de criação de links rápidos
- Corrigido: Erro fatal – Variável indefinida no recurso de criação de link rápido
- Corrigido: Arquivo CSV de amostra vazio na exportação
- Algumas pequenas correções de erros e melhorias
2.1.0 – 11/06/2024
- Adicionado: Recurso de gerenciamento de links do Fluent Boards
- Algumas pequenas correções de erros e melhorias
2.0.0 – 19/05/2024
- Adicionado: Recurso de criação de links rápidos
- Melhorado: O título do link será gerado automaticamente a partir do título do URL de destino
- Melhorado: O formato de data do gerenciamento de links agora corresponde ao formato padrão do WordPress
- Melhorado: Interface do usuário para gerenciar tags
- Corrigido: As análises agora são exibidas na parte superior da página
- Corrigido: Adicionada a validação adequada para campos personalizados
- Algumas pequenas correções de erros e melhorias
1.9.2 – 13/05/2024
- Corrigido: Suporte à tag de elemento HTML dentro do título do link
- Algumas pequenas correções de erros e melhorias
1.9.1 – 24/04/2024
- Corrigido: Rótulo da coluna do arquivo CSV para exportação
- Algumas pequenas correções de erros e melhorias