Yoast SEO

Descrição

Yoast SEO: O plugin Nº 1 em SEO para WordPress

Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines. This WordPress SEO plugin helps you with your search engine optimization. Are you not entirely convinced? Yoast SEO is the favorite WordPress SEO plugin of millions of users worldwide!

As Yoast’s mission is SEO for Everyone, the plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.

Não deixe seus concorrentes vencerem

Do you know who your competitors are in your niche? There’s a reason why they are your competitors: they do what you do. And they might even do it better right now. That does not mean you can’t win from them, but it does mean you need all the help to get on top and stay on top! Yoast SEO is here to help you out as we’ve helped millions of people worldwide with their WordPress SEO efforts.

Cuidando do SEO do seu WordPress

Yoast SEO does everything in its power to please both visitors and search engine spiders. A dedicated team of developers, testers, architects and SEO experts work daily to improve the plugin with every release. Yoast SEO offers:

  • Modelo de título e descrição curta para melhor marcação de trechos consistentes nos resultados da pesquisa.
  • A state-of-the-art Schema implementation helps search engines make sense of your site and increases the chance on those coveted rich results.
  • A mais avançada funcionalidade de XML Sitemaps ao apertar de um botão.
  • Full control over your site’s breadcrumbs.
  • Automatically set canonical URLs to avoid duplicate content.
  • [Premium] suporte a nossos usuários Yoast SEO Premium.
  • [Premium] the ability to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.

WRITE KILLER CONTENT WITH YOAST SEO

We know content is king, that’s why Yoast SEO is famous for its readability analysis and its SEO analysis. Yoast SEO gives you:

  • The SEO analysis: an invaluable tool to write SEO-friendly texts with the right (focus) keywords in mind.
  • The readability analysis: make sure that you are writing easy-to-digest, engaging content for both visitors and search engines.
  • Our snippet preview that shows you how your post or page will look in the search results. Even on mobile!
  • An FAQ and HowTo block for the WordPress editor so search engines know when you are serving a FAQ page or HowTo guides.
  • [Premium] Social previews to show you how your content will be shown on Twitter and Facebook.
  • [Premium] The Insights tool that shows you what your text focuses on. This way you can keep your article in line with your keyphrases.
  • [Premium] The ability to optimize your article for synonyms and related keyphrases.
  • [Premium] We now recognize different word forms of your keyphrase, like singular and plurals, but also different tenses of verbs (just in English for now). It helps you improve your text in a more natural way.
  • [Premium] Automatic internal linking suggestions: write your article and automatically get suggested posts to link to!

KEEP YOUR SITE IN PERFECT SHAPE

Whether you are a business owner or blogger, a content creator, a developer or an SEO expert: Yoast SEO helps you keep your website in perfect shape. Yoast SEO:

  • Tunes the engine of your website so you can focus on creating great content.
  • Gives you cornerstone content and internal linking features to help you rank for the right keywords with the right pages.
  • Helps you manage your team’s WordPress SEO efforts: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • Has a bulk editor so you can make large-scale edits to the titles and meta descriptions of your website.
  • Translates your content to structured data where possible to help search engines understand your website.
  • [Premium] Gives you social previews to manage the way your page is shared on social networks like Facebook and Twitter.
  • [Premium] Has a full redirect manager to keep your site healthy by easily redirecting deleted pages and changed URLs.

Suporte Premium

The Yoast team aims to provide regular support for the Yoast SEO plugin on the WordPress.org forums. But please understand that we do prioritize our premium support. This one-on-one email support is available to people who bought Yoast SEO Premium.

Did you know that the Yoast SEO Premium also has several extra features:

  • It gives you the option to have synonyms and related keyphrases.
  • A redirect manager that f.i. helps you prevent 404 Page Not Found errors.
  • Internal linking suggestions while you write.
  • Write more natural with our automatic recognition of word forms
  • Cornerstone content checks to point search engines to your main pages.

O Plugin Premium Yoast SEO vale o seu investimento!

Our addons to further improve your WordPress SEO

Você também deveria conferir esses outros produtos da Yoast:

  • Yoast Local SEO to optimize all website that serve a local audience, like certain small businesses, or businesses with multiple locations.
  • Yoast Video SEO to make sure Google understands what you video is about, thus increasing your chances to rank in video results.
  • Yoast News SEO for websites that are in Google News and what to optimize all news articles for the best indexation and ranking.
  • WooCommerce SEO for all online shops that want to perform better in search engines and on social platforms.

They work with the FREE version of Yoast SEO already, and these premium extensions of course come with support too.

Oh, and don’t forget: our Yoast Academy is for all the business owners, bloggers and everyone else who wants to learn more about optimizing websites, improving their WordPress SEO and taking their online content to the next level.

Relatórios de Erros

Bug reports for Yoast SEO are welcomed in our WordPress SEO repository on GitHub. Please note that GitHub is not a support forum, and that issues that aren’t properly qualified as bugs will be closed.

Leitura Adicional

For more info on search engine optimization and WordPress SEO in specific, check out the following:

Imagens de tela

  • A caixa de informação geral do plugin Yoast SEO. Você vai ver isso na edição de páginas, posts e tipos personalizados de posts.
  • Exemplo do recurso de análise de SEO.
  • Exemplo de funcionamento da análise de legibilidade.
  • Visão geral de problemas relacionados a SEO e possíveis melhorias.
  • Controle sobre quais funcionalidades você quer usar.
  • Importe facilmente dados de outros plugins de SEO como All In One SEO pack, HeadSpace2 SEO e wpSEO.de.

Instalação

Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO configuration wizard as explained in the ‘after activation’ step!

Instalar o Yoast SEO de dentro do WordPress

  1. Acesse a página de plugins em seu painel e selecione ‘Adicionar novo’;
  2. Pesquisar por ‘Yoast SEO’;
  3. Ative o Yoast SEO na sua página de plugins;
  4. Vá para ‘Depois da ativação’ abaixo.

Instalar o Yoast SEO manualmente

  1. Faça o envio da pasta ‘wordpress-seo’ para o diretório /wp-content/plugins/;
  2. Ative o plugin Yoast SEO através do menu ‘Plugins’ no WordPress;
  3. Vá para ‘Depois da ativação’ abaixo.

Depois da ativação

  1. You should see (a notice to start) the Yoast SEO configuration wizard;
  2. Go through the configuration wizard and set up the plugin for your site;
  3. Tudo pronto!

FAQ

How do the XML Sitemaps in the Yoast SEO plugin work?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

Como adiciono meu site no Google Search Console?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
1. Click ‘Add a property’ under the search drop-down.
1. Enter your website URL in the box and click ‘Continue’.
1. Click the arrow next to ‘HTML tag’ to expand the option.
1. Copy the meta tag.
1. Log in to your WordPress website.
1. Click on ‘SEO’ in the dashboard.
1. Click on ‘General’.
1. Click on the ‘Webmaster Tools’ tab.
1. Paste the code in the Google field and click ‘Save Changes’.
1. Go back to Google Search Console and click ‘Verify’.

Se você deseja obter mais etapas, visite nosso artigo em nossa base de conhecimento.

How do I implement Yoast SEO breadcrumbs?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the [breadcrumbs]https://yoa.st/3qw) function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

`

<?php
*if* ( function_exists(‘yoast_breadcrumb’) ) {
yoast_breadcrumb( ‘

“,”

’ );
}
?>
`

Lugares comuns onde pode colocar seus caminhos de navegação (breadcrumbs) são dentro dos arquivos single.php e/ou page.php logo acima do título da página. Outra opção fácil em alguns temas é apenas colar o código ao final do arquivo header.php.

Na maioria dos temas sem Woocommerce (non-WooTheme), este trecho de código não deve ser adicionado ao seu arquivo functions.php.
Como alternativa, você pode adicionar manualmente o shortcode para caminho de nacegação (breadcrumbs) em posts individuais ou páginas: [wpseo_breadcrumb]

Se você precisar de mais detalhes ou um guia passo a passo, leia nosso Guia de implementação de caminho de navegação (breadcrumbs) para Yoast SEO.

How do I noindex URLS?

O Yoast SEO oferece múltiplas opções para configurar a URL ou grupo de URLs como opção de não indexação. Saiba mais sobre como fazer isso neste guia.

Google mostra a descrição errada, como arrumar isso?

Se você criou ótimas meta descrições para as postagens do seu blog, nada é mais irritante do que o Google mostrar uma descrição completamente diferente no trecho de resultados de pesquisa.

Possíveis causas podem ser:
1. Erro na descrição do código
1. Cache do Google desatualizado
1. Manipulação do termo de pesquisa
1. A meta descrição foi ignorada pelo Google

Você pode saber mais aqui sobre como resolver problemas com descrições erradas.

Com que frequência o Yoast SEO é atualizado?

O Yoast SEO é atualizado a cada duas semanas. Se você deseja saber os motivos, leia este post sobre a razão de termos lançamentos a cada duas semanas!

Como obtenho suporte?

Nossos plugins gratuitos são usados por milhões de pessoas ao redor do mundo, não podemos oferecer suporte um-a-um. Se você tiver problemas com o plugin Yoast SEO para WordPress, pode conseguir ajuda nos fóruns de suporte no wordpress.org ou por meio de nossa base de conhecimento kb.yoast.com.

Os plugins adquiridos no Yoast são chamados “Plugins Premium” (mesmo que Premium não esteja no nome) e incluem um ano completo de atualizações gratuitas e suporte Premium. Isto significa que você pode entrar em contato com nosso time de suporte caso tenha alguma pergunta sobre o plugin.

Leia mais sobre como obter suporte

Tenho uma pergunta diferente das listadas aqui

Sua resposta parece ter sido respondida na nossa base de dados: kb.yoast.com.

Avaliações

6 de dezembro de 2019
Intrusive advertorials around the Black Friday. The updates sometimes does'nt make sense, only to push the unsolicited commercials into buying a premium package. Really, there are better plugins that handle Title / Description that wordpress lacks. Google is clever enough to understand the content on a generic wordpress page anyway.
Leia todas as 27.026 avaliações

Contribuidores e desenvolvedores

“Yoast SEO” é um software com código aberto. As seguintes pessoas contribuíram para este plugin.

Contribuidores

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Registro de alterações

12.7.0

Release Date: December 10th, 2019

Yoast SEO 12.7 is out today — signalling the last release of 2019. This release is all about cleaning up and fixing bugs. Since we have a two-week release schedule, we can quickly respond to any bug we might find. Find out more about this release in our 12.7 release post!

Correção de bugs:

  • Fixes a bug where sub-sitemaps were rendered for non-public custom post types. Props to @stodorovic.
  • Fixes a bug where nested gallery images were not included in the image count in the sitemap. Props to @stodorovic.
  • Fixes a bug where the notification center ‘dismiss’ and ‘restore’ buttons had no focus style.

Outro:

  • Improves security by adding output escaping.

12.6.2

Release Date: November 28th, 2019

Outro:

  • Removes the Black Friday banner.

12.6.1

Release Date: November 27th, 2019

Correção de bugs:

  • Fixes a bug where a fatal error would be thrown when Yoast SEO was used in combination with another plugin or theme containing a class named Date_Helper.
  • Fixes a bug where a fatal error would be thrown when an empty string would be passed to the WPSEO_Date_Helper->format method. Props to @mpolek.

12.6.0

Release Date: November 26th, 2019

In Yoast SEO 12.6, we’re activating our new beacon for help documentation. This tool helps answer the questions you might have about using Yoast SEO. It’s easy to use and very friendly. Just hit that big purple question mark and search! Other improvements in Yoast SEO 12.6 includes a number of fixes and enhancements. Find out more in our 12.6 release post!

Melhorias:

  • Adds a description property to the schema’s WebSite node.
  • Removes the Site-wide default: None and the None options from the Meta robots advanced field in the metabox.
  • Introduced a HelpScout beacon as a replacement for the Help Center.

Correção de bugs:

  • Fixes a PHP Warning when using an empty string in the OpenGraph frontend output. Props to @ChrisThompsonTLDR.
  • Fixes a bug where the time in the article:published_time, article:modified_time, and og:updated_time meta tag output and in the datePublished and dateModified schema output was incorrect in WordPress 5.2.

Outro:

  • Sets the minimum required WordPress version to 5.2, and the minimum PHP version to 5.6.20.
  • Adds a notification to encourage Internet Explorer 11 users to use another browser as we are no longer supporting that browser.

Earlier versions

Para ver o registro de alterações de versões anteriores, por favor visite o registro de alterações em yoast.com.