Descrição
Novera Smart Chat is a professional plugin that adds a powerful WhatsApp floating chat button to your website. It’s not just a chat button, but also a powerful analytics and marketing tool.
🚀 Why is this plugin different?
Advanced Analytics & Tracking
- UTM Parameter Tracking – Automatically track your Google Ads, Facebook Ads campaigns
- Traffic Source Analysis – Where are they coming from? (Google, Facebook, Direct etc.)
- Custom Conversion Codes – Add your own Google Ads, Facebook Pixel codes
- Detailed Statistics – Hourly, daily, monthly reports
- CSV Export – Export all data to Excel
Smart Features
- Automatic URL Sharing – Automatically adds current page link to WhatsApp message
- Working Hours System – “We are currently online” / “We are offline” automatic messages
- Responsive Design – Perfect appearance on mobile and desktop
- 4 Position Options – Place your button in any corner you want
Marketing & Conversion
- Google Ads Integration – Automatic conversion tracking
- Facebook Pixel Support – Easy lead tracking
- Google Analytics 4 – Built-in event tracking
- Custom Tracking – Add any tracking code you want
Easy Management
- User-Friendly Panel – Tab-based easy interface
- Live Preview – See changes instantly
- Test Feature – Test your tracking codes
- Dashboard Widget – Quick statistics
Technical Details
System Requirements
- WordPress 5.0 or higher
- PHP 7.4 or higher
- MySQL 5.6 or higher
- Modern browser support
Security
- CSRF protection (WordPress nonce)
- XSS protection (sanitized inputs)
- SQL injection protection
- Secure code execution
Performance
- Optimized database queries
- Minimal CSS/JS loading
- Caching friendly code structure
- CDN compatible asset management
Supported Languages
- English (primary)
- Turkish
- Translation ready (.pot file included)
Developer Info
Novera Smart Chat is developed by Novera Media, experts in web development and digital marketing.
🌐 Website: noveramedia.com
📧 Support: info@noveramedia.com
📱 LinkedIn: Novera Media
Custom Development
Contact us for your WordPress plugin, theme or web development projects.
Feedback
You can send your opinions and suggestions about the plugin to info@noveramedia.com.
Privacy & Data Collection
This plugin collects the following data for analytics purposes:
Data Collected:
* Page URLs (which pages the button was clicked on)
* Click timestamps
* Device type (mobile/desktop)
* IP addresses (for geolocation and spam prevention)
* User agent strings
* UTM parameters (campaign tracking)
* Referrer URLs
Data Storage:
* All data is stored locally in your WordPress database
* No data is sent to external servers
* No personal information is shared with third parties
Data Usage:
* Analytics and reporting purposes only
* Improving user experience
* Campaign performance tracking
Data Retention:
* Click data is stored indefinitely unless manually deleted
* You can export or delete data anytime from the admin panel
User Rights:
* Users can request data deletion
* Data export available in CSV format
* The plugin itself does not set cookies. Third-party codes you add (e.g., GA4/Pixel) may set cookies.
GDPR Compliance:
* Plugin respects user privacy
* No tracking without user interaction
* All data collection is transparent and documented
Third-Party Services:
* WhatsApp (when users click the button)
* Google Analytics (if enabled)
* Facebook Pixel (if enabled)
* Custom tracking codes (if added by admin)
Support
For support, documentation, or feature requests:
* Email: info@noveramedia.com
* Website: https://noveramedia.com
* Please include your WordPress version, PHP version, and detailed description of the issue.
Capturas de tela

Basic Settings – Configure WhatsApp number, button text, and click tracking. 
Working Hours – Define working days and hours to display the button only during active times. 
Messages – Set online and offline message templates, and add an automatic pre-filled message. 
Advanced Settings – Exclude specific pages, add custom tracking codes (Google Ads, Facebook Pixel, Google Analytics, etc.). 
Statistics – View detailed reports including daily click trends, device distribution, traffic sources, and campaign performance.
Instalação
Automatic Installation
- WordPress Admin Plugins Add New
- Search for “Novera Smart Chat”
- Install and activate
Manual Installation
- Download
novera-smart-chat.zipfile - WordPress Admin Plugins Add Plugin
- Select ZIP file and upload
- Activate the plugin
Initial Setup
- Go to Novera Smart Chat menu
- Enter your WhatsApp number (with country code: 90 555 123 45 67)
- Set button color and position
- Set your working hours (optional)
- Add your custom tracking codes (optional)
- Save settings
Perguntas frequentes
-
How do I add my WhatsApp number?
-
From the “Basic Settings” tab, enter your phone number with country code.
Example: 90 555 123 45 67 (90 prefix for Turkey) -
How does UTM tracking work?
-
The plugin automatically captures UTM parameters from the URL:
– utm_source=google Your Google campaign
– utm_medium=cpc Cost-per-click
– utm_campaign=summer2024 Your campaign nameAll this data appears in the Statistics section.
-
How to set up Google Ads conversion tracking?
-
- Go to “Messages” tab
- Add this code to “Custom Tracking Code” field:
gtag('event', 'conversion', {
'send_to': 'AW-123456789/XXXXX',
'value': 1.0,
'currency': 'USD'
}); - Replace AW-123456789/XXXXX with your own conversion ID
-
How to integrate Facebook Pixel?
-
Add this code to Custom Tracking field:
fbq('track', 'Contact', {
content_name: 'WhatsApp Chat Button'
}); -
How to set working hours?
-
From “Working Hours” tab:
1. Enable working hours
2. Set start and end times
3. Select working days
4. Write your online/offline messages -
Is it mobile friendly?
-
Yes! The plugin has fully responsive design:
– Optimized size for mobile
– Touch-friendly buttons
– Automatic position adjustment -
How to view statistics?
-
From Novera Smart Chat Statistics menu:
– Total click counts
– Device distribution (mobile/desktop)
– Most popular pages
– Traffic sources
– UTM campaign performance
– Hourly trend charts
Avaliações
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Colaboradores e desenvolvedores
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Registro de alterações
1.0.1
- Fixed internationalization – Default language set to English
- Added Turkish translation support
- Improved text domain implementation
- Enhanced security measures
- Updated admin interface translations
- Fixed chart labels and analytics text
- Improved CSV export functionality
1.0.0
- Initial release
Core Features:
* WhatsApp floating chat button
* Automatic URL sharing
* 4 position options (corners)
* Responsive design
Analytics & Tracking:
* UTM parameter tracking
* Traffic source analysis
* Device type statistics
* Detailed reporting system
* CSV export feature
Advanced Features:
* Custom tracking code support
* Google Ads conversion tracking
* Facebook Pixel integration
* Google Analytics 4 support
* Working hours system
Admin Panel:
* User-friendly tab interface
* Live preview
* Dashboard widget
* Test features
