Title: Meta Pixel Event Tracker for WooCommerce
Author: Harpalsinh Parmar
Published: <strong>29 agosto, 2025</strong>
Last modified: 2 junho, 2026

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# Meta Pixel Event Tracker for WooCommerce

 Por [Harpalsinh Parmar](https://profiles.wordpress.org/developer1998/)

[Baixar](https://downloads.wordpress.org/plugin/meta-pixel-event-tracker.1.0.3.zip)

 * [Detalhes](https://br.wordpress.org/plugins/meta-pixel-event-tracker/#description)
 * [Avaliações](https://br.wordpress.org/plugins/meta-pixel-event-tracker/#reviews)
 *  [Instalação](https://br.wordpress.org/plugins/meta-pixel-event-tracker/#installation)
 * [Desenvolvimento](https://br.wordpress.org/plugins/meta-pixel-event-tracker/#developers)

 [Suporte](https://wordpress.org/support/plugin/meta-pixel-event-tracker/)

## Descrição

Meta Pixel Event Tracker for WooCommerce enables you to track key eCommerce events
directly in your Meta (Facebook) Ads account, giving you better insights into your
customers’ shopping behavior.
 It allows you to selectively enable or disable event
tracking for various WooCommerce pages and actions.

**Features:**
 * Track **ViewContent**, **AddToCart**, **InitiateCheckout**, and**
Purchase** events. * Separate enable/disable controls for each page type (Shop, 
Product, Cart, Checkout, Categories). * Supports WooCommerce default pages and custom
shop/category pages. * Inline JavaScript injection for faster execution. * Lightweight
and optimized for performance.

**Common Use Cases:**
 * Optimize Meta Ads campaigns by tracking accurate WooCommerce
events. * Create retargeting audiences based on shopper behavior. * Measure conversion
performance for each product category.

### Sources

This plugin uses the following third-party libraries:
 – FB Events (https://connect.
facebook.net/en_US/fbevents.js)

### External services

This plugin connects to the Facebook Pixel service in order to provide website analytics
and conversion tracking.
 It loads the Facebook Pixel script from the following 
domain: https://connect.facebook.net/en_US/fbevents.js

When enabled, this service may collect user data as described in Facebook’s terms
and privacy policy.
 – Terms of Service: https://www.facebook.com/legal/terms – 
Privacy Policy: https://www.facebook.com/about/privacy

## Capturas de tela

 * [[
 * Plugin options inside the WordPress Settings menu.
 * [[
 * Settings panel to enable or disable events by page type.
 * [[
 * Proper error message displayed when the Pixel ID is invalid.
 * [[
 * Example of Meta Pixel event debug output in the browser console.

## Instalação

 1. Upload the plugin files to the `/wp-content/plugins/meta-pixel-event-tracker-for-
    woocommerce` directory, or install the plugin through the WordPress plugins screen
    directly.
 2. Activate the plugin through the ‘Plugins’ screen in WordPress.
 3. Go to **Settings  Meta Pixel Tracker** to configure your settings.
 4. Enable event tracking for the pages you want (Shop, Cart, Checkout, etc.).
 5. Save changes — events will now be tracked automatically.

## Perguntas frequentes

### Does this plugin work with WooCommerce custom shop pages?

Yes. As long as WooCommerce’s core functions detect the page type, tracking will
work.

### Do I need a Meta Pixel ID?

Yes. You must set up your Meta Pixel in your Meta Business Manager and add your 
Pixel ID in the plugin settings.

### Can I disable tracking on certain pages?

Yes. The plugin has toggle switches in the settings to enable or disable event tracking
for specific WooCommerce pages.

### Will this plugin slow down my site?

No. The plugin loads minimal inline JavaScript and only runs on WooCommerce-related
pages.

## Avaliações

Não há avaliações para este plugin.

## Colaboradores e desenvolvedores

“Meta Pixel Event Tracker for WooCommerce” é um programa de código aberto. As seguintes
pessoas contribuíram para este plugin.

Colaboradores

 *   [ Harpalsinh Parmar ](https://profiles.wordpress.org/developer1998/)

Meta Pixel Event Tracker for WooCommerce” foi traduzido para 1 localidade. Agradecemos
aos [tradutores](https://translate.wordpress.org/projects/wp-plugins/meta-pixel-event-tracker/contributors)
por suas contribuições.

[Traduzir o “Meta Pixel Event Tracker for WooCommerce” para seu idioma.](https://translate.wordpress.org/projects/wp-plugins/meta-pixel-event-tracker)

### Interessado no desenvolvimento?

[Navegue pelo código](https://plugins.trac.wordpress.org/browser/meta-pixel-event-tracker/),
consulte o [repositório SVN](https://plugins.svn.wordpress.org/meta-pixel-event-tracker/)
ou assine o [registro de desenvolvimento](https://plugins.trac.wordpress.org/log/meta-pixel-event-tracker/)
por [RSS](https://plugins.trac.wordpress.org/log/meta-pixel-event-tracker/?limit=100&mode=stop_on_copy&format=rss).

## Registro de alterações

#### 1.0.3

 * Updated compatibility information for WordPress 7.0.

#### 1.0.2

 * Added “Other Popular Plugins” section with a modern three-card layout.
 * Improved admin UI spacing and consistency.
 * Minor CSS and accessibility refinements.

#### 1.0.1

 * Fix: Improved compatibility with WordPress 6.9

#### 1.0.0

 * Initial release.
 * Added settings page to toggle event tracking for Shop, Category, Product, Cart,
   and Checkout pages.
 * Implemented inline JavaScript for faster execution.
 * Added support for Meta Pixel standard events: ViewContent, AddToCart, InitiateCheckout,
   Purchase.

## Meta

 *  Versão **1.0.3**
 *  Última atualização **3 dias atrás**
 *  Instalações ativas **50+**
 *  Versão do WordPress ** 5.2 ou superior **
 *  Testado até **7.0**
 *  Versão do PHP ** 7.4 ou superior **
 *  Idiomas
 * [Danish](https://da.wordpress.org/plugins/meta-pixel-event-tracker/) e [English (US)](https://wordpress.org/plugins/meta-pixel-event-tracker/).
 *  [Traduzir para seu idioma](https://translate.wordpress.org/projects/wp-plugins/meta-pixel-event-tracker)
 * Tags
 * [ecommerce tracking](https://br.wordpress.org/plugins/tags/ecommerce-tracking/)
   [event tracking](https://br.wordpress.org/plugins/tags/event-tracking/)[Facebook Pixel](https://br.wordpress.org/plugins/tags/facebook-pixel/)
   [Meta Pixel](https://br.wordpress.org/plugins/tags/meta-pixel/)[woocommerce](https://br.wordpress.org/plugins/tags/woocommerce/)
 *  [Visualização avançada](https://br.wordpress.org/plugins/meta-pixel-event-tracker/advanced/)

## Classificações

Ainda não foi enviada nenhuma avaliação.

[Your review](https://wordpress.org/support/plugin/meta-pixel-event-tracker/reviews/#new-post)

[Ver todas avaliações](https://wordpress.org/support/plugin/meta-pixel-event-tracker/reviews/)

## Colaboradores

 *   [ Harpalsinh Parmar ](https://profiles.wordpress.org/developer1998/)

## Suporte

Tem algo a dizer? Precisa de ajuda?

 [Ver fórum de suporte](https://wordpress.org/support/plugin/meta-pixel-event-tracker/)