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Marketing Tools for WooCommerce


Marketing Tools is the perfect All-In-One tool in order to integrate Google Tag Manager capabilities in your store. With a minimum to none effort, you’ll have a ready-to-work workspace.json file that fits your needs. Then you can control the way your dataLayer will behave and the source of their values.

But there’s another gem: Product Feeds. Marketing Tools allows you to generate and store product feeds for all the known merchants. With one click you can generate a feed with the selected merchant standards and required tags. But you can add, remove, filter and adapt the tags and values that you want to include in your feed, including the file format.

And of course, we offer compatibility with Google Taxonomy, which along product feeds, offers the most flexible experience with merchants. You can define as many category mappings as you want and then use it in your feeds.

Useful Links

Main Features

  • Google Analytics 4 compatibility
  • Google Tag Manager: Last GTM technology
  • Google Optimize: To A/B testing
  • Google Analytics: Compatible with USER ID | Track pageview | Live events
  • Google Enhanced Ecommerce: Measuring cart events | Product & promotion impressions & clicks | Configure your own multi-channel funnel & more!
  • Google Ads (Adwords) conversions: Complete Conversion Tracking purchases | Negative conversions compatible
  • Google Reviews: Connect with your merchant center | Google Reviews after purchase order
  • Google Dynamic/Standard remarketing: Compatible with dynx | All views tracked | Set prefix or sufix to ecomm_prodid
  • Google Rich Snippets: Product details | Product user reviews | Validated by Structured Data Testing Tool – Google
  • Facebook Pixel: Track pageview | Add to cart | Add to wish list | Purchases
  • Pinterest Pixel: Full pages tracking | Cart event | Purchases
  • Hotjar Tracking: Full pages tracking
  • Crazyegg Tracking: Full pages tracking
  • Bing Ads conversions: Full pages tracking | Cart event | Purchases
  • Criteo OneTag tracking: Full pages tracking | Purchases
  • 2Performant: Influencer platform
  • Yahoo Gemini: Purchase tracking
  • GDPR
  • Google Taxonomies: Map your products categories to the Google ones
  • Products Feeds: Generate feeds for your favorites merchants
  • Products Feeds: Compatible with custom fields, including the popular ACF plugin.

Imagens de tela

  • Main activation / configuration tab
  • Generate a ready-to-work workspace.json file in seconds
  • Link your categories with the Google Taxonomies (in your own language!) and use later in your feeds
  • Create and store your own products feeds
  • How much flexibility do you need for your feeds creation?
  • Make your store GDPR compliant with one click


  1. Login into your WordPress Administration Panel.
  2. Go to Plugins > Add New menu and click the Upload Plugin button.
  3. Choose the plugin .zip file that’s in the format <extension_name>_<platform_name> ( and click the Install Now button.
  4. Activate the plugin.
  5. After that, you’ll see the Marketing Tools option in your Administration Menu.


There’s a product Demo?

Yes. Both for the backend and the storefront.

Demo Backend
Demo Storefront
Demo Feed

Where can I find Marketing Tools for WooCommerce documentation and user guides?

For help setting up and configuring Marketing Tools for WooCommerce please refer to our user guide.


8 de maio de 2020 1 resposta
I purchased the paid version of the plugin. The plugin does a lot of my work. They have professional support teams.
7 de maio de 2020 1 resposta
The plugin generates a json import file for quick GTM account setup, so it provides complete solution for Enhanced Ecommerce Measurements out of the box. This is the best deal for me as developer & best value for our clients! Support is also fast & friendly. I had multiple issues with custom themes and plugins but these guys were not just suggesting, but always there to solve the problem, even if it was not exactly their fault. Highly recommended. Keep up the good work!
Leia todas as 3 avaliações

Colaboradores e desenvolvedores

“Marketing Tools for WooCommerce” é um software com código aberto. As seguintes pessoas contribuíram para este plugin.


Registro de alterações


  • feat: Full compatibility with Google Analytics 4.
  • improvement: Compatibility with WordPress 5.7.
  • improvement: Compatibility with WooCommerce 5.4.
  • improvement: Compatibility with Storefront Theme 3.7.
  • fix: Minor bug fixes.


  • feat: Add Extra Image field to feeds.
  • improvement: Add multiple items with the same name in feeds.
  • improvement: Compatibility with WordPress 5.7.
  • fix: Static text edition in Feeds.
  • fix: Minor bug fixes.


  • feat: Compatibility with Google Analytics 4.
  • improvement: Compatibility with WordPress 5.6.1.
  • improvement: Compatibility with WooCommerce 5.0.0.
  • improvement: Compatibility with Storefront Theme 3.5.0.
  • fix: Minor bug fixes.


  • feat: Add CSV exporting format to feeds.
  • feat: Add static text as field value in feeds.
  • improvement: Compatibility with WooCommerce 4.9.0.
  • improvement: Compatibility with Storefront Theme 3.2.0.
  • fix: Include empty tags for empty values in xml feeds.
    = 3.2.0=
  • feat: Compatibility with ACF custom fields for feeds.
  • fix: Feeds custom fields names.
  • improvement: Compatibility with WordPress 5.6.0.
  • improvement: Compatibility with WooCommerce 4.8.0.
  • improvement: Compatibility with Storefront Theme 3.0.0.


  • improvement: Compatibility with WooCommerce 4.7.1.
  • improvement: Sending SKU instead of ID.
  • fix: Minor bug fixes.


  • improvement: Prevents sending multiplied analytics if the client refresh the same page multiple times.
  • improvement: Compatibility with WordPress 5.5.3.
  • improvement: Compatibility with WooCommerce 4.7.0.
  • improvement: Compatibility with Storefront Theme 2.9.0.
  • fix: Shipping total value.
  • fix: Minor bug fixes.


  • improvement: Compatibility with WooCommerce 4.5.2.
  • fix: Apostrophe breaks product’s images.


  • improvement: Compatibility with WordPress 5.5.1
  • fix: Minor bug fixes.


  • improvement: Compatibility with WooCommerce 4.4.1.
  • improvement: Allow users to finish tutorial.
  • fix: Order of the GDPR accepted cookies event.


  • feature: Interactive guide for newcomers.
  • improvement: Compatibility with WordPress 5.5.
  • improvement: Compatibility with WooCommerce 4.3.1.


  • fix: Feeds CRON task.
  • fix: Identification of the real homepage in the Data Layer.
  • fix: Order taxes in purchase view.


  • feat: Include products meta fields in products feeds generation, mostly used for custom GTIN codes.
  • improvement: Automatic calculation of the identifier_exists tag on products feeds.
  • improvement: Compatibility with WooCommerce 4.3.0.
  • fix: Stop including empty tags on products feeds.


  • improvement: Compatibility with WooCommerce 4.2.0.
  • fix: Add to cart event not firing.


  • fix: Error when initialize storefront with no previous configuration.
  • fix: PHP warning on undefined constant.


  • feature: Allow custom fields in product feeds.
  • feature: Define an interval for auto-generate product feeds.
  • improvement: Compatibility with WooCommerce 4.1.1.
  • improvement: General layout & theme.
  • improvement: Now when the plugin page reloads it remember the current tab.
  • fix: PHP warning on non float number_format function.


  • improvement: WooCommerce 4.1.0 compatibility.
  • improvement: Support ticket system.
  • improvement: Data layer generation.
  • fix: Minor UI bugs.


  • improvements: Management form presentation.


  • improvement: Display notices and alerts in a more proper way.
  • improvement: Upgrading to PRO instructions.
  • fix: Error displaying admin menu logo.


  • fix: Problems with alerts after ajax requests.


  • improvement: Support ticket system.
  • fix: Minor UI bugs.


  • improvement: Compatibility with WordPress 5.4.x and WooCommerce 4.x.y.
  • improvement: Add to Cart event.
  • improvement: Plugin page.
  • fix: Remove from Cart event.


  • feat: Resources tab with useful info.
  • improve: Get the PRO version.


  • fix: Layout bugs.
  • feature: New resources tab.


  • improve: Feeds product attribute selection.
  • fix: Prevent notifications being displayed within the extension sections.
  • fix: Proper display taxonomy mappings in the table.
  • fix: Proper load the taxonomy mappings for edition.
  • fix: Fire events if our GDPR isn’t activated.


  • Minor bug fixes.


  • Re-branded Devman Marketing Tools for WooCommerce, distributed under WordPress Plugin Directory.